Mail.ru Group includes in "My world" a monitoring system

On February 21, 2014 the Mail.ru Group company announced the beginning of the project of interaction of a monitoring system of YouScan company with the product Mail.ru Group - my world.

Project Tasks

Connection of social network my World to a monitoring system of YouScan will help to analyze the positive and negative reviews of users left in open communities. Using this monitoring system, marketing specialists can define the main trends in discussions, tonality of messages and the general information background, to identify the most active authors of references (supporters and opponents of a brand), the "hottest" subjects of discussions and to draw conclusions on that, how exactly users perceive this or that brand of the company.

"The monitoring system allows not only to be aware of the fact that it concerns and interests target audience, but also to react quickly to its requests: improve quality of the placed materials, plan further development of network, change the interface or provide suitable content. Now we can provide to the brands placed in my World, information, convenient for the analysis, on loyalty to a product, competitors, dynamics of change of tonality of messages about a brand and other parts of representation of a brand in social media", - Denis Alayev, the My World project manager noted.

Alexander Sirach, the head on marketing and sales of YouScan, noted: "Expansion of a covering of the sources available to monitoring - one of our key priorities. Our clients, the known Russian and international brands and the agencies, waited for a long time for an opportunity to analyze opinions of consumers in my World. Thanks to our cooperation with Mail.Ru we are glad to give them such chance today".