Dancers Vyacheslav Leonidovich

Dancers Vyacheslav Leonidovich

Biography

From 1999 to 2002 - Advertising Manager.

From 2002 to 2006 - Director of Advertising at CROC.

From 2006 to October 2018 - Director of Marketing Promotion of CROC.

As of June 2020 - Director of Operational Marketing, Director of the Corporate Marketing Department of CROC.

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Vyacheslav leads marketing groups that ensure the development of technology divisions and unites under his management more than 100 professionals in the field of integrated communications, digital, PR, event marketing and analytics. He is also responsible for positioning and promoting the company's activities, joint marketing programs with strategic partners, automation of business processes and improving the efficiency of the department.

Vyacheslav has more than 10 years of experience in managing the marketing department. At CROC, he went from advertising manager to director of the department since 1999, received an MBA at the Higher School of Economics.

Jury member of the International Festival of Integrated Communications and Event Marketing, BEMA! 2019. He is a member of the TOP-3 of Marketing Directors in the IT industry of the rating "Top 1000 Russian Managers" (2019) of the Association of Managers of Russia and Kommersant Publishing House.

He is responsible for positioning and promoting the company's activities, forming and monitoring the implementation of the marketing budget, joint marketing programs with strategic partners, automating business processes and increasing the efficiency of the department. Leads marketing teams that support the development of technology divisions. He conducts the largest reputation projects: one of the authors of the national industry award "IT-LEADER," developed the social program of the Paralympics. Games without barriers', the anniversary program of the CROC '20 ways to live brighter', the first flying robot competition in Russia, the individual hacker championship 'Cyber ​ ​ Challenge', the international alternative rock music festival 'CROC-Rock' [1] and several others.