Visa Merchant Direct

Merchant Direct is quality improvement of acceptance of cards. Speed, reliability, cost efficiency which are provided by this technology are key factors for further distribution of electronic payments.

Advantages and features of Merchant Direct

The technological solution based on PTs with direct access to payment systems has a number of powerful advantages. First of all it is full control of the retailer over business and management of information flows. The retailer pays only services of clearing bank while operating expenses on maintenance of core business are transparent and are planned on a long-term basis. One more indisputable advantage – the new horizons for business development open. Own PTs allows to react flexibly and quickly to the market situation regarding implementation of new payment technologies, terminal solutions, implementation of local and outsourcing programs of loyalty. Comprehensive control of terminal network, monitoring risk parameters of customer service is exercised. The possibility of online integration into other IT-systems of the organization, creation of interactive remote services and products for clients, automation of preparation of the management reporting and its analysis opens. At the same time the volume and terms of integration are defined by the retailer, and compensation payment due dates are determined by transactions only by rules of payment systems.

Most modern PTs of the leading vendors have potential of service of the terminal and cash equipment of different modifications, including devices of self-service and terminals with function of acceptance of proximity cards, project implementations on release and support of programs of loyalty, gift cards (gift card), service of the transactions e-commerce, provide payment acceptance for benefit of service providers, etc. Own processing capacities of the retailer allow to offer service of transactions with use of payment cards to other participants of payment systems for receiving additional commission income.

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