The platform of call center "Business Contact" is used by Asteros in the federal center of telemarketing MegaFon

Asteros Consulting and the Federal center of telemarketing MegaFon in Novosibirsk estimated at the end of 2014 the first project deliverables on implementation of the innovative solution for the personified telemarketing campaigns based on the Asteros Business Contact platform.

Within the program of federalization of services of telemarketing in the summer of 2014 of OJSC MegaFon opened the new platform in Novosibirsk. Today it services about 20 million subscribers in the territory of the Urals, Siberia and the Far East. Monthly operators of the Novosibirsk center carry out not less 20th telemarketing campaigns with a scope more than 300 thousand subscribers.

For quality improvement and efficiency of providing the personified services of the MegaFon center by the first among the Russian operators implemented the specialized solution of "Telemarketing" of Asteros company created based on the Asteros Business Contact platform.

"In 4 months of use of the module "Telemarketing" the efficiency of operators increased by 7-10%, – Ekaterina Mikhaleva, the head on federal telephone sales in mass market on the platform "Novosibirsk" of the Siberian branch of JSC "MegaFon" comments. – It was promoted by the convenient and optimal scheme of creation of new campaigns and start of a task. At the same time, after completion of a campaign by the operator, he does not need to wait how earlier, 15-20 minutes – the new list for call-down in the automatic mode prepares literally in 3 minutes. As a result for shorter term we manage to cover the bigger volume of subscribers and to make the bigger number of connections. The interface for the operator is configured in such a way that transition to the following call is performed in 1-2 seconds that also affects efficiency – the employee can continuously service a call behind a call".

Integration of the module "Telemarketing" with the system of outgoing call-down and the CRM system of the Center allows to load lists of subscribers, to automatically fix the fact of contact with the client, to estimate results of work of operators and, if necessary, to make the necessary changes to the scheme of holding a campaign. Based on the history of behavior of the subscriber in network, operators can recommend to it to pass to a new rate, to connect additional options or to inform on the new services "MegaFon" suitable this subscriber. Such address approach allows not only to cut down monthly expenses of the client, but also to optimize them under his profile of consumption.

"The specialized module "Telemarketing" allows to automate and optimize holding campaigns at all stages: from preparation of a task and questioning of subscribers to the analysis of results, – Sergey Byakov, the director of the department of own products of Asteros Consulting emphasizes. – The interface of the solution worked to trifles consolidates all data on the subscriber that reduces time of the operator for receiving and information processing and also allows to estimate quickly reached effect. It gives the chance to constantly improve customer services and it is more rational to use the available resources, without increasing the staff. As a result the user receives the personified offer and pays only for those services which are necessary for it, and the company reduces time and finance costs by service, strengthening at the same time loyalty of the subscriber".

The platform allows to wage campaigns in which not less than 380 operators are involved at the same time. At the same time possibilities of the Center are not limited – the solution is scaled both on performance, and on the volume of the processed information, without modification of the implemented software.