Cloudmark DesktopOne

VimpelCom (a brand Beeline) announced in the summer of 2014 the first results of work powerful an antispam of the platform implemented by the Company for radical decrease in quantity of SPAM and ensuring reliable protection of subscribers Beeline from unauthorized SMS mailings from external networks.

ANTISPAM the Cloudmark platform was brought into test operation at the end of May, 2014. It represents an intellectual algorithm of monitoring SPAM mailings including the modern and patented algorithms of grouping of similar messages, the adaptive mechanism of identification of SPAM and also capability to identification of the difficult and distributed attacks.

The first month of beta testing showed 50% decrease in quantity of SPAM which is passed by other, less perfect filters. One day of work a platform antispam on average looks so: from external networks about 10.4 million SMS SPAM come to Beeline network that makes 26% of all external the SMS of traffic. Intellectual analysis algorithms of traffic allow to block about 95% of SPAM — messages, it is about 9.8 million. Thus, the end user is reached by no more than 5-6% of all volume of SPAM — the messages sent to Beeline network of external networks (data are provided for July 31, 2014). This indicator is 12 times lower, than in the fall of 2013, and Beeline intends to lower it still twice by October, 2014.

"We can tell with confidence that we solved one more important problem of protection of our subscribers. The first significant step within new strategy "Simply. Conveniently. For you' there was a victory over the opaque market of the content services which are associated with sudden write-offs and opaque conditions of connection of services content — providers. Now time to win against SPAM came. Already now subscribers "Beeline' receive on average only one SPAM — the SMS in a month, and in the short term we are going to lower this indicator to 0.5 SMS. At the end of 2013 we made the decision to invest considerable means in protection and customer confidence, and today we are glad to provide so impressive results of our work" — Alexey Nazarov, the marketing director commented on business — a segment.

As the supplier of the solution the Cloudmark company — one of developers of protection against the SMS of SPAM according to GSMA acted. The similar solution of Cloudmark protects from SPAM attacks of clients of the chief world operators, such as AT&T, Verison, Sprint and others.