Nova Tour was raised by efficiency of work with partners thanks to Microsoft Dynamics CRM Online

January 21, 2015. The Nova Tour company expanded own ecosystem of the automation equipment, having made the decision on implementation of Microsoft Dynamics CRM Online which allowed to integrate communications of staff of operations department, managers of sales, area managers and also profile heads and to take an important step to scaling of internal business processes within the development strategy for 2015-2017. The next step is a transformation of client service to a B2B-portal format in Microsoft Azure which will be closely integrated into an ecosystem of the company and will act as the consolidating link and uniform point of entry for partners, providing them all necessary tools for business: data on orders, products, clients and procedures of the preorder, claims activities and another is much.

To prepare internal processes of the company for the next stage of development in such highly competitive market as retail, the management realized need for the complex platform for B2B-commerce, internal planning and accounting of the current work of area managers, operations department of support of sales as they work and expand sales network of products Nova Tour. The management looked for the solution which, on the one hand, will provide functions of the CRM system, and with another — will allow to construct a single platform of communication with the sales channel and will be integrated with already existing systems (such as warehouses of address storage). For the solution of these tasks the EastBanc Technologies company offered a modern and intuitive system for customer relationship management Microsoft Dynamics CRM Online and infrastructure of Microsoft Azure for further development.

The partner of the project expanded functionality of Dynamics CRM Online, having added to the solution functionality of qualification of potential clients, approval of working conditions of partners and automation of holding contractual campaigns, management of outlets of networks, ABC analysis of partners by seasons and sales volumes. Besides, the project modified cards of clients, product catalogs and necessary sections of the normative reference information. Thus, the system of access to transactions and data for personnel of different level was created. The first it was tested by the staff of the sales department, regional representatives, sales managers and the staff of financial services.

"A year ago we accurately understood need of use of CRM for our company, and we needed the reliable partner who will spend us by a hand from "And" to "I". Now we see what is made much more, than implementation of Microsoft Dynamics CRM Online — we laid the foundation of development of internal processes and the new mentality aimed at increase in transparency and efficiency. We hope for expansion of opportunities of all ecosystem of a system due to implementation of the client B2B-portal. It will make our approach in work in the market the standard for others in the future", - Alexander Yakovlev, the CEO of Nova Tour company noted.

Representatives of the company integrator reported TAdviser.