PONY EXPRESS optimized processes of customer interaction using Microsoft Dynamics CRM 2013

February 13, 2015. The PONY EXPRESS company announced implementation of the automated control system for customer relations based on the Microsoft Dynamics CRM 2013 platform.

Goals and Objectives

Within implementation of new strategy of work the universal logistic operator PONY EXPRESS upgrades own information systems, bringing them into accord with new business needs. For ensuring effective customer interaction by the company the advanced IT solution of Microsoft Dynamics CRM 2013 is implemented. This software product will give the chance with higher quality to systematize information on the available and potential clients of the company, including request processing, business process management of sales, marketing and contact center at the Moscow office of the company and also in 186 branches and representations in the territory of seven countries of the world.

Choosing a Solution

As the partner in implementation the CORUS Consulting company - the leading Russian integrator having successful experience of implementation of similar projects was invited.

Inna Romanyoli, commercial director of PONY EXPRESS:

• Today PONY EXPRESS actively develops in different segments of the logistic market: warehousing and processing, routing, forwarding, cargo transportation. The integrated logistic solutions, special services for the companies of remote trade are developed and implemented. Growing and significantly the upgraded business demands from us the new IT solutions capable to save and increase quality of customer service of PONY EXPRESS in the conditions of dynamic growth of the customer base and the extending range of our product offers. Considering wide geography of regional network of the company and priority focus on individual approach to each customer, we stopped the choice on Microsoft Dynamics CRM 2013. This software product will allow to create a common information space in all regions of presence of PONY EXPRESS and will increase quality of interaction in the company of all divisions which are responsible for work with our clients.

Maria Bar-Biryukova, Head of Department of CRM of CORUS Consulting Group:

• The project in PONY EXPRESS – not the first for us experience of implementation of Microsoft Dynamics CRM in the logistic company. We understand specifics of sales of logistic operators which employees daily work with enormous information volumes, and we propose the unique solution which will allow the company to reach unification and transparency of process of customer interaction and to perform effective planning, having reached managements of marketing, sales and customer service qualitatively new level.

Alyona Gekler, the director of Microsoft Business Solutions in Russia:

• We are glad that for control automation by customer relations PONY EXPRESS selected the solution Microsoft Dynamics CRM 2013. A system has broad functionality and at the same time is rather simple for fast adaptation of employees. The combination of these characteristics will help users of a system to register quickly given and to find necessary information on the clients, to effectively use different communication channels, finding approach to each specific customer.

Representatives of the company integrator reported TAdviser.