Microsoft Dynamics CRM 2013

July, 2013: Plans for release

In July, 2013 Microsoft reported that the new version of Dynamics CRM is planned to an exit to fall of the same year. A system will be available in two options - in the form of a cloud service and a traditional system.

One of key features of Microsoft Dynamics CRM 2013 in corporation call its integration with MarketingPilot – the solution for marketing automation, intended for product management, the budget and resources and also for development of marketing campaigns and assessment of their results.

MarketingPilot is developed by the company of the same name which Microsoft purchased in the fall of 2012. Then the corporation noted that this acquisition is important for it since will allow to supplement quicker BI products with functions necessary for marketing specialists which will give the chance to plan, to implement, trace and optimize customer interaction on digital, social and traditional channels.

In addition to MarketingPilot the new version of Microsoft Dynamics CRM is integrated with the solution for creation of corporate social networks Yammer which the corporation also purchased in 2012 for $1.2 billion. Microsoft notes that at the expense of it the staff of the companies will be able quickly to share knowledge of clients, transmitting necessary information from the CRM system through Yammer.

Besides, the new version of CRM is integrated with Lync and Skype that allows marketing managers, to sales or service specialists to communicate with clients and communities in real time.

It will be possible to work with new CRM, including, from tablets on iOS and Windows 8. After a while after a release of the new version of a system will also become available optimized under a touch application interface for Windows Phone,iPhone and Android OS, speak in Microsoft.

The previous version of Microsoft Dynamics CRM became available in March, 2011, also in two options - traditional Dynamics CRM 2011 and cloud Dynamics CRM Online. Whether the new version of CRM will become available in Russia along with a global exit, in the Russian representative office of Microsoft found it difficult to tell, however reminded that the previous version of a traditional system at the same time entered all markets, and cloud – became available in Russia a little later.

November, 2013: The beginning of sales in Russia

On November 12, 2013 Microsoft announced availability of Dynamics CRM 2013 in Russia. It is possible to set the solution locally, to use in the form of a cloud service of Dynamics CRM Online or as the hybrid solution. Microsoft notes that at the time of start of sales of the solution in the form of a cloud service it is possible to purchase it directly from corporation, and in the near future it will be possible to make it and at a number of local partners.

Among key functions of the new version of Dynamics CRM in Microsoft call a possibility of a full-fledged work with it from the mobile devices working under management Windows OS Android or iOS. Mobile applications of Dynamics CRM are optimized under work with the touch interface and are available free of charge to all licensed users. Besides, the new version of CRM Microsoft became more "socialized": integration with Yammer, Skype also Lync gives additional opportunities for customer relation, partners and clients.

Shortly also the full-function application should become available to users of Microsoft Dynamics CRM to marketing. With its help it will be possible to manage a product, the budget and resources, to develop marketing campaigns, to hold them in different channels (traditional, digital, social networks) and to estimate results. In the following updates of the solution which are expected in 2014, the functionality of "listening" of social networks and the analysis of data retrieveds will be added.

The corporation notes also that Dynamics CRM 2013 has the new intuitive interface simplifying access to necessary information. A system can "prompt" to the user what tasks are carried already out within process and that else it is necessary to make to solve a problem.

In Microsoft refer to key functions of the new version of the CRM also simplicity of its setup. In the near future the corporation promises availability to free downloading in app store of Dynamics Marketplace of the preconfigured templates of business processes. As explain in the company, these templates represent industrial solutions in which the specifics of business processes of a number of the industries are considered: health care, non-commercial activity, sports organizations, etc.

It should be noted that in the new version of Dynamics CRM not only the functionality, but also the scheme of licensing as locally set version, and payment of a cloud service changed. Microsoft explained TAdviser that now several license types of client access which differ with functionality – depending on tasks of users are offered. Thus, customers can optimize the cost of the solution, using only necessary for time functionality at present.

The cost of the minimum license for a cloud service of Dynamics CRM Online is 540 rub on one user a month. All licensed users also have an opportunity to use mobile applications of Dynamics CRM on the devices.

The head of division of Microsoft Business SolutionsKirill Tatarinov expects that within about a year about 50-70% of present users of Dynamics CRM in Russia will upgrade solutions to the new version. Such situation is characteristic also at the global level at a release of new versions of a product, he notes.

The corporation also calculates that the release of the new version of the CRM system will allow it to increase the share in this market. In 2012, according to IDC, Microsoft was the second largest player in the Russian market of CRM systems from shares more than 20%. The leader in the market of CRM systems in Russia in 2012 in IDC call Oracle, the third place is taken by Terrasoft which SAP and 1C follow.

2014: The products Microsoft System Center 2012 R2, Dynamics CRM 2013, Exchange Server 2013 and SharePoint Server 2013 received the FSTEC certificate of Russia

In October, 2014 Federal State Unitary Enterprise Enterprise for Deliveries of Products of the Presidential Property Management Department of the Russian Federation and Sertifitsirovannye informatsionnye sistemy LLC received certificates of the Federal Service for Technical and Export Control (FSTEC of Russia) on the Microsoft System Center 2012 R2, Dynamics CRM 2013, Exchange Server 2013 and SharePoint Server 2013 software products.

As it is specified in certificates of conformity of FSTEC of Russia, the System Center 2012 R2 software products (certificate No. 3226), Dynamics CRM 2013 (certificate No. 3228), Exchange Server 2013 (certificate No. 3229), SharePoint Server 2013 (certificate No. 3231) developed by Microsoft Corporation is the application software with the built-in means of protecting from unauthorized access to information which is not containing the data which are the state secret, the access for subjects of access to access objects and registration of events of security implementing control functions conforms to requirements of specifications, on condition of installation of all of the relevant obligatory certified security updates and accomplishment of the operating instructions provided in the corresponding forms.