CORUS Consulting automated sales of advertizing in CTC Media

February 25, 2015. The CORUS Consulting company announced system implementation of customer relationship management of Microsoft Dynamics CRM 2013 in CTC Media media company.

Choosing a Solution

Microsoft Dynamics CRM, capable to manage sales of different type, it was admitted for automation of sales process of advertizing to CTC Media. The CORUS Consulting company which one of the first in Russia underwent certification for the latest version of MicrosoftDynamics CRM became the partner in implementation. The specialists of Corus Consulting who already had experience of implementation of the similar solution in media of the industry showed deep examination on implementation of CRM and understanding of business processes of the media company.

Project Progress

The project is separated into three stages. The first stage including control block customer relations is complete in February, 2015. Creation of the uniform reference book on all partners synchronized with a corporate system of "1C: EvereST-S", an opportunity to carry out a categorization of advertisers by different criteria, to register transactions and also to plan and wage marketing campaigns became result. Using Microsoft Dynamics CRM activity of all divisions of the company involved in work with clients and transactions is automated (front and back office).

Within the second and third stages process of sales accounting sponsor's and Internet advertizing is automated. The Internet of sale and the direction of transmedia already reached significant digits in terms of budgets and the number of customers that requires more profound approach to accounting, planning and maintenance of this directions.

Result

System implementation allowed CTC Media to render higher level of service to the clients. 100 employees of the company use the solution.

"The works performed within the first stage of the project allowed to provide to the staff of CTC Media access to the most complete information on each client. We managed to achieve considerable reduction of time for search, registration and processing of the necessary data and also increase in accuracy of client data", - Maria Bar-Biryukova, the Head of Department of CRM of CORUS Consulting Group notes.

Within the second and third stages of the project automation of process of sales accounting sponsor's and Internet advertizing is planned. The staff of sales department, marketing, document flow, analysts and pricings already use the Microsoft Dynamics CRM 2013 system.

"When the customer base reaches certain sizes, to the forefront there are tasks of synchronization of work of managers and systematization of data on clients. And it is simple not to do without automation. The tool for tracking of all activities on the client, holding uniform marketing campaigns, formations sales analysts of advertizing and also for control of the movement of transactions on a funnel of sales was required for us. The CRM system is also designed to solve all these tasks", - Oleg Fesenko, the head of project office "CTC Media" comments.

"Integration of Microsoft Dynamics CRM with systems Microsoft SharePoint and became feature of the first stage of the project Microsoft Lync that allows to organize within single solution document storage according to transactions and also to make outgoing calls and to fix result of communication with the client, - the Head of Department of CRM comments CORUS Consulting Maria Bar-Biryukova. – Thus, we automate activity of all divisions of the company involved in work with clients and transactions".

Representatives of the company integrator reported TAdviser.