LinqUs Mobile Engagement & Monetization

LinqUs Mobile Engagement & Monetization is the system of mobile marketing, optimization of campaigns of promotion and monetization.

The product is focused on mobile operators.

On March 2, 2015 the Gemalto company provided the system of increase in efficiency of campaigns for involvement of buyers of LinqUs Mobile Engagement & Monetization by means of the system of a geolocation in real time using the Igloo platform from InterSec.

Advantages to consumers

• Mobile application helps to save time
• Receives notifications with the individualized and contextual information of advertizing offers
• Provides access to specialized types of service, information, notifications, will redirect a call to contact center
• The seamless innovation application "all-water" will help to implement the discount coupon and to make purchase using the mobile phone
• Transparent and safe authentication of the application from the operator

Advantages to mobile operators

• The personalized marketing services:
  • Adaptation to a context of the user and his preferences
  • the Operator liability of cellular communication regarding identification and authentication of users
  • the Maximum availability of the subscriber by means of two control links (Smart Messages and the push-notification)

• Independent generation of new income about use of the database of users

Advantages to the third parties

• A variety of channels of mobile communication (the SMS, the intellectual message, Push-notifications, transitions on banner advertizing)
• Attendance of shop increases or own mobile commerce develops (with the assistance of the operator)

Representation of a product, 2015

Marketing representation of "smart messages", 2015