Igloo

Igloo is the network activator integrating in real time operational information from network of mobile operator including information on location of the subscriber in a mass format.

A system is focused on use in networks of telecom operators.

Working in network of the operator, Igloo anonymously collects and manages information on the subscriber, his location that helps to create location-based services. Collecting metadata from networks of operators at simultaneous consolidation of active location-based opportunities operators or the third parties can use these opportunities for geomarketing, city planning, allocation maps of density. At the same time, information does not reflect, under no circumstances, personal or confidential information, providing its relevance and features as a part of anonymous and collective data.

Igloo collects and processes in real time the depersonalized aggregated data about use of networks (Circuit Switch, Packet Switch, Wi-Fi, Indoor Location), providing effective identification of the subscribers who agreed to obtaining promotional materials taking into account "areas" and "arrangement" in specific timepoint.

The product helps to provide bonuses and gifts for an input in shop, target coupons and special offers and questionnaires after visit of shop on a geocontextual basis.

Advantages

Operators have an opportunity of receiving a market share of geocontextual marketing and advertizing in real time.