Glowbyte Consulting implemented the IBM Commerce system in the BKS financial group

March 27, 2015. The IBM corporation announced that the leading company of the Russian investment banking sector – the BKS financial group – implemented the IBM Commerce system for quick and effective implementation of the personalized marketing campaigns. The project was implemented by the business partner of IBM – GlowByte Consulting.

By this moment the BKS group increased by 20 percent the volume of cross-sales in segments of Internet trading, broker transactions and consulting services in development of investment strategies. At the same time outflow of clients was reduced by 0.5 percent in only six months and also the speed of reaction to marketing campaigns increased, and consumption of products increased by one buyer.

The BKS financial group together with the partner company of IBM GlowByte Consulting stopped the choice on the IBM Commerce system which uses analytical tools for obtaining valuable information. A system allows to learn about what channels (online or mobile) are used by the client and whether this or that company is going to invest in business development.

"Today marketing of financial services requires the highest level of personalisation which means providing individual marketing messages in due time and on a communication channel, preferable to the client, – the director of client marketing of FG BKS Maxim Puzyrev said. – Together with IBM and GlowByte we observe unknown progress in a context of transformation of the sphere of financial services, formations of new type of bank clients, providing the personalized services and creation of community of loyal customers of the BKS financial group".

"In a present economic situation clients demand individual approach when rendering services which should consider their specific requirements, – Vladimir Skudin, the chief executive of GlowByte Consulting says. – In the conditions of the huge volume of available data excessive for marketing specialists, such companies as BKS turn this factor into strategic advantage and aim to satisfy better needs of the clients, as distinguishes them to the best from other firms".

Representatives of the company integrator reported TAdviser.