Teradata Digital Marketing Center

Digital Marketing Center is the centralized node of communications for personalized marketing.

On April 6, 2015 division of Teradata corporation - Teradata Marketing Applications, the developer of the analytical systems and marketing applications for Big Data, announced entry into the world market of the Teradata Digital Marketing Center system - the uniform platform where marketing specialists have an opportunity to create individual offers for involvement of consumers, with simultaneous use of all digital channels.

Teradata Digital Marketing Center is the scheme of interaction of the platform of digital marketing, 2015

Meeting desire of the consumer - to see individual approach in all digital sources, as well as aspiration of marketing specialists to a full integration and better understanding of the certain buyer, the Teradata company created the universal hub for task management in the field of digital marketing. Digital Marketing Center integrates a broad spectrum of channels of digital marketing and data in one solution working according to the SaaS model for management of communications with clients on the basis of e-mail, the SMS, social networks, mobile resources, segmentation, advertizing and analytics. Using this technology marketing specialists can reach the new interoperability layer of clients with a brand, reporting to clients the necessary message in due time by means of a demanded communication channel.

The solution Digital Marketing Center provides marketing specialists with necessary tools for optimal customer interaction by all views of canals and establishing process of communication with them. The data collection and metrics on the basis of the unified cloud digital platform allowing to pass from standard personalisation to truly individual program make indisputable advantage of Teradata Digital Marketing Center. Besides, within the solution the Teradata company will provide to partners access to an extensive ecosystem and interactive services Teradata using which marketing specialists will have an opportunity to use the most advanced technologies of the digital industry.

2015: Digital Marketing Center began to work

On October 1, 2015 announced division of Teradata Teradata Marketing Applications corporation start in Russia of a product - the Center of digital marketing (Digital Marketing Center, DMC).

Screenshot of the homepage of resource (2015)

DMC is a part of the solution Teradata Integrated Marketing Cloud. Placement and operation of the marketing solution in the territory of the country will help the clients using DMC and working in Russia to cover the Russian consumers marketing campaigns using electronic mailings, observing at the same time requirements of the law on storage and personal data processing of the Russian citizens in business objectives.