Strim-Avto automated accounting in the enterprise

On July 14, 2015 the 1C-Rarus company announced project completion of transfer of Strim-Avto company on edition "Альфа-Авто:Автосалон+Автосервис+Автозапчасти 5" on the 1C:Enterprise 8 platform.

Project Tasks

To organize process management of customer appeals, terms of execution of works, payment control most effectively, to increase quality and service rate of clients, the company management made the decision on transition to new edition 5 of a system "the Alpha Car: Motor show + Car service + Auto parts".

Strim-Avto salon on Savelovskaya, 2013

Project Progress

Updating of a system specialists executed 1C-Rarus.

Project Results

As a result of implementation the end-to-end information system accompanying all process of work of "Strim-Avto" – from the moment of record of the client on test drive to the organization of maintenance and repair work is created. A system is unrolled in 200 workplaces in three car showrooms of the company.

Details about project results

• Work with buyers is optimized, the sales volume of cars doubled
  • the subsystem of CRM provided quick search of clients in base, operational readdressing of requests to the responsible manager, transfer of clients from one specialist to another. There was an opportunity to trace information source on which the buyer addressed to the company, and to reveal the most effective methods of informing potential clients. Also a system allows to fix causes of failures of potential clients, further to analyze information and to find ways for decrease in number of failures.
  • each new or acting client of "Strim-Avto" can register in test drive at the seller or the employee of department of acceptance. A system controls observance of the diagram of test drives from 8 in the morning to 22 hours, allotting 30 minutes for work with each client and setting routes of the movement. Information on employment of cars on test drives is at any time available to managers, and all clients make trial trips in strict accordance with the fixed time. Possible misunderstanding and the discontent of clients connected with waiting of trial trips were reduced, consumer loyalty to the company already at a stage of the first acquaintance to cars increased.
  • a system supports the high speed and clearness of work after adoption by the client of the decision on purchase of a car: formation of client orders for cars accelerated, control of delivery time and an advance payment receipt is strengthened. Managers can trace terms of formation of orders and an actual receipt of cars now, "tying" this or that model to a certain motor show. Up-to-date data about the free, test and being under the order cars, warehouses of their placement are available to the staff of sales department in the online mode.
  • at the positive solution of the buyer using a system all course of the transaction is controlled: works on installation of the additional hardware, on pre-sale preparation, sale of an insurance, registration of the credit, payment (from the client, to the supplier and stay in pledge), receipt of the car on a warehouse, providing discounts. It allowed to guarantee to clients observance of all obligations of the company just in time and in the stipulated volume. Preparation of all necessary documents for car sale does not exceed 20 minutes now.
  • work on crediting of buyers is optimized. In a single window the employee of credit and insurance department conducts the history of work with each client: selects the credit program and bank, fixes introduction of initial contribution, the amount of the required credit for the car and on an insurance, a loan term and other important information. Each offer on insurance is fixed in a system where the complete information about the transaction is displayed. There was an opportunity to keep the automated account of payments of clients on insurance, to trace the plan fact of sales, to analyze frequency of sales and how this or that product of insurance company is on sale. It helps to estimate more quickly a financial component of work with each client or the car, to timely monitor trends on payment, the credits, an insurance, installation of the additional hardware. To buyers the most popular and profitable solutions are proposed. The timeliness of a payment receipt is provided that allows not to allow increases in receivables.
  • the SMS notification of clients about important events is configured: about receipt of the car in which the client, about arrival of the ordered car on a warehouse, about the status of repair, receipt of spare parts ¸ about relevant actions and special offers was interested. All are taped telephone conversation with clients: at any time the employee of "Strim-Avto" can address the history of communication, record interest, see whether necessary services were offered the client and consultations in full are rendered. At a repeated call of the client a system defines who exactly calls, and allows to open quickly the history of communication, having foreseen possible questions of the buyer. As a result customer service quality which obtain more complete and exact information on the questions interesting them now increased. The company began to save up to 20% of time at call-downs.

• Planning and control of work of the service center improved
  • at a customer appeal in the service center or a motor show often there is a need of the choice of spare parts. Using a new system the manager selects much quicker necessary spare parts and if they are unavailable – looks for analogs or replacements.
  • work of warehouses of the company is optimized – mesh storage of auto parts is organized that allows to look for quicker the necessary goods and to carry out inventory. Operational reports help to keep track of dynamics of change of warehouse stocks. Exact and timely collection of information about illiquid spare parts is carried out. As a result the quality of planning of orders increased, the volume of "stale" goods in warehouses is reduced. Four times quicker orders of spare parts to suppliers form.
  • operational and smooth operation of car service is adjusted. Working with orders, the employee sees at once – whether the client is problem or loyal, and in advance builds communication process. Also in a system in the online mode information on terms of service of this or that customer group is available:
    • conditions of a normo-working hour of the mechanic,
    • discounts for autoworks. Division of clients into groups allows to set automatically the cost and discounts at the conclusion of new agreements with the client who treats a certain group.

  • in a system all statuses of orders are reflected: from receipt of requests before waiting of spare parts and accomplishment of necessary works, write processes and repair with observance of corporate standards on service of warranty machines are effectively planned. Formation of working schedules of service advisors, mechanics and washermen accelerated. An opportunity of viewing the clients written on repair "for tomorrow" is had, amendments on records are discussed with clients in advance. Reminders to service advisors about planned arrival of the car in 5 minutes prior to the appointed term allow to be prepared for process of acceptance of a car in repair. The car service began to work quicker and more accurately, customer expectation by transfer and receiving the car from repair was reduced.
  • daily the management receives the SMS report with results in a day:
    • number of addresses,
    • number of visits,
    • prepayment on machines,
    • the carried-out test drives,
    • issues of cars.

In a system also daily reports for KIA on the set corporate standard form.

Tatyana Borisova, the Chief information officer of Strim-Avto company, noted: "A new system allows us to correspond to all requests of KIA and to be one of the best dealers. At the same time, it is convenient in work and allows to control all activity of employees of "Strim-Avto". We are going to develop the Alpha Car: A motor show + Car service + Auto parts|Alpha Car]] together with 1C-Rarus. So, today we consider the possibility to include in a system a possibility of the notification of the clients who are in a waiting zone using special electronic boards. We also want to configure integration into tablet computers for the organization of fast and direct acceptance of cars in car service".