OTP Bank implemented a management system for marketing campaigns

On August 6, 2015 the GlowByte Consulting company announced implementation of IBM Campaign in OTP Bank.

Project Results

IBM Campaign OTP Bank Started the first marketing campaigns using a system in November, 2014. System implementation significantly accelerated start of single marketing campaigns due to convenient circuit management and client data.

OTP Bank, 2013

"Use of the solution IBM Campaign was necessary for collecting and systematization of data on clients that would give us new analytical opportunities. – Maxim Pustovoy, the Chief information officer of OTP of Bank comments. – We aimed to automate formation of offers to clients: determination of segments, rates and products, automatically to start the activation and stimulating campaigns, campaigns for loyalty and for portfolio management and together with GlowByte Consulting we achieved these goals".

"This project convincingly showed the advantages offered by modern platforms of management of marketing. A new system was unrolled in the shortest possible time, and our company offered a painless method of migration that already now allows bank to build marketing campaigns taking into account the available purposes and restrictions and to increase return from marketing investments", – Mikhail Perlov, the head of automation of marketing, client and web analysts of GlowByte Consulting told.

Alexey Shchavelev, the director of the department of cross-sales of OTP of Bank, told: "Accurate planning of marketing communications, the innovation approach to interaction with our clients will allow us to achieve increase in loyalty and to reduce outflow and also to increase the term of use by clients of products and average quantity of the products used by clients. Using IBM Campaign we manage profitability of segments and a portfolio better and we have an opportunity to cover new client segments new banking and partner products".