IBM Unica Campaign

The product IBM Unica allows to use information obtained using these systems for planning and preparation of marketing campaigns. Besides, this product allows to analyze results of the waged campaigns and to adjust their subsequent stages taking into account the acquired information.

The solutions IBM Unica for management of cross-channel marketing campaigns allow to wage the personalized marketing campaigns of any scale, keeping in contact between different communication channels. These and other opportunities will allow to increase considerably efficiency of business processes in the field of marketing.

Screenshot of application window, 2014

Basic IBM Campaign properties

• Open and flexible processes of management of data compatible to the current and perspective contacts, offers, types of campaigns and data sources;
• Support of campaigns of different types, including ad-hoc, the trigger, continuing and multiwave campaigns;
• Fast creation and easy campaign management;
• Built-in mechanism of separation of contacts into target and check groups with the subsequent analysis of effectiveness;
• Support of global policy of contacts which, nevertheless, can be customized under the certain canal, a segment, and even the certain client;
• Use of all available customer information for creation of the personalized offers;
• Transparent integration into forecasts of Cross/Up-Sell, Churn and other analytical models;
• The built-in mechanism of accumulation of responses and opportunity to use these data in the subsequent campaigns;
• Modular architecture which allows the solution to evolve by adding of separate modules;
• The unified web user interface for all modules Unica;
• The minimum requirements to support from IT for execution of operations of development, start and the analysis of campaigns.