VA Express

Brand Analytics, the system provider of monitoring and analytics, announced in September, 2015 start of a product of VA Express – the tool for simple and fast monitoring of references in social media and media without subscription fee.

Service is optimized for the companies with small volumes of references which need high-quality monitoring without deep analysis of statistical data. VA Express allows to receive the most complete and operational monitoring, having saved on expensive analysis and expanded statistics. Volume only of a social media marketing segment which is one of VA Express, target for a product, makes more than 7 billion rubles a year, at the same time the market of monitoring systems doubles annually.

"VA Express service is a monitoring of social media of bonus quality, without need to overpay for deep analytics which in case of a small flow of references does not make big sense. In our main product — the Brand Analytics system — in addition to a possibility of monitoring the unique analytical functionality is implemented that does use of a system by the most effective for brands with large volumes of references – banks, a telecom, retail, FMCG, etc. But at the same time for the companies with a small amount of references — B2B, startups, local brands, etc., use of a system turns out irrationally expensive. Therefore, we made the decision to create a product which will make monitoring of social media available to everyone, at the same time having saved quality of data collection of Brand Analytics" — the project manager Natalya Sokolova says.

Begin to work with BA Express – quickly and simply. It is enough to be registered also it is possible to get to work at once – everyone registered the free starting packet on 100 messages is provided. In service the simple form of creation of monitoring by that which is not requiring special skills and knowledge is implemented – it is enough to enter words for search through a comma.

VA Express allows to control an information field completely: among sources of monitoring there are social networks, including VKontakte, Facebook, Instagramm, Twitter, Odnoklassniki, etc., blogs, forums, the websites of responses and online media, including comments on news.

Results of monitoring are presented in the form of a convenient tape of messages, with a possibility of filtering and sorting and are available in web interface 24х7. And will allow to react with notification Email about new publications to reputation threats in time. For further work and data storage it is possible to use export of data to Excel.

The subscription fee for use of service is absent, only the found publications are paid, the minimum cost is only 700 rubles for 100 messages. It is possible to pay use of service with any convenient method – through Yandex.Money, WebMoney, the bank card, via payment terminals, etc.