Brand Analytics

Brand Analytics is a company within I-Teco. Organized in 2013.

The Brand Analytics system of a single media field includes analytics of media, social networks, public messenger channels, blog and UGC platforms, call sites and video hosting, forums, image boards and all open sources of voluntary user reactions.

History

2023: Participation in TAdviser SummIT

How can government agencies, using social media analytics, find out what services citizens really need? How do development companies analyze user experience on social networks to constantly improve existing platforms? Marina Popova, director of the Brand Analytics client department, will tell about this and much more at the TAdviser SummIT 2023 conference, which will be held on November 29 in Moscow. Read more here.

2017: Partnership with Statista

Brand Analytics and Statista, one of the international portals of research and statistics, announced in the summer of 2017 the signing of an agreement on cooperation in the field of digital data. Brand Analytics will provide statistics, ratings and research based on the analysis of Russian-language social media and data on other macro-regions - Europe, Eurasia, Asia.

Statista integrates data analytics companies across 600 different industries into a single international partner network. Having appeared in Germany in 2007, today Statista has a multimillion-dollar audience of users and customers.

As part of the collaboration with Statista, it will act as a supplier of unique data on the structure of media consumption of Russian social media. Materials will be published in sections of both open statistics and available only to Statista clients. The first publication under the cooperation agreement will be a rating of global media brands that had the greatest impact on the European media field in May 2017, and statistics on social networks in Russia, including VKontakte, MoiMir, LiveJournal and others.

2015: Brand Analytics opens a representative office in Tashkent

On June 29, 2015, Brand Analytics announced the opening of a representative office in the capital of Uzbekistan, city of Tashkent. This company follows the strategy of active expansion into foreign markets, planned for the current and coming years.

Logo in 2015

The market for tools for monitoring and analyzing brand or organization messages on the Internet is at an early stage of development in the Central Asian region. At the same time, the spread of Internet access and user activity is growing every day. The telecommunications and financial industries are well developed. It is companies playing on this field that primarily need tools to monitor the information field and manage their reputation. Brand Analytics is opening an office, planning to quickly gain a foothold in the fast-growing market, where there is practically no competition, and take leadership positions in it.

The team of the representative office in Tashkent will be engaged in the development of the partner network and the expansion of the client base. Significant attention is planned to be paid to educational activities:

• training seminars,
• publications of ratings of brands and media persons of the region,
• active interaction with the media.

Among the employees of the new office are analysts with experience in conducting world-class marketing and sociological research.

Odil Alimov, head of the regional office of Brand Analytics, said: "We have assembled a team of experienced professionals who, with Brand Analytics' cutting-edge technology]], are fully prepared to meet the challenges facing our customers and partners. We see that the demand of companies from Central Asia for tools for analyzing the information field and managing reputation is growing very quickly. Our platform helps to monitor the situation and customer sentiment in real time in order to adjust business processes and improve sales performance, increase loyalty, and attract new consumers, if necessary. The ability to capture the changing mood of customers in time and take appropriate action is very valuable for business, especially for companies operating in the mass market: telecom operators, financial organizations and others. "

The representative office is opened with the support of the company "I-Teco," which has been operating in the region for a long time and successfully. The partner has extensive experience in system integration, an extensive portfolio of implemented projects and is ready to offer Brand Analytics tools to customers. The company will expand its partner network and a range of clients, including government organizations, marketing agencies, private companies from various industries.

The main product of Brand Analytics is a cloud service for monitoring and analyzing the information field. According to the company's estimates, the Russian market for such instruments reached 500 million rubles last year, the forecast for 2015 is more than doubled, to 1.2 billion rubles.

The company also provides other products and services based on the use of a technology platform for collecting and analyzing information from the global network:

• "boxed" version of the social media monitoring and analysis system;
• market research on an ongoing or one-off basis;
• automation of the customer support service in social media;
• cloud high-speed analysis of large amounts of text data;
• providing access to social media data streams;
• development of special software solutions for client tasks;
• automation of the situation center for working with social media.

Brand Analytics is preparing an expansion into Europe: it plans to open a representative office in Germany, and Central Asia is the first step towards further movement of the company to the East - to China and India.

Natalya Sokolova, project manager at Brand Analytics, said: "Our company has existed for only two years, but has already established itself as the leader in the Russian market in the premium tools segment for monitoring and analyzing social media and media data. This market doubles every year, and our company is growing even faster. The further development strategy of Brand Analytics implies expansion abroad. We are confident that our technologies will be in demand in other countries. The first clients from Europe, Kazakhstan, Ukraine confirm this. "