The world's most expensive brands

2024: The most expensive Chinese brands are named. TikTok comes first

TikTok has become the most expensive brand from China. This was announced on May 9, 2024 by the BrandFinance consulting company in its BrandFinance 500 report. Read more here.

2020

The most expensive brands in the world in billion dollars.

2019

Sberbank lost 10 positions in the ranking of the most expensive brands

In January 2019, Brand Finance, a consultancy, published an annual ranking of the most expensive brands in the world. The list includes 500 companies, including three Russian ones.

Most expensive brands, Brand Finance data

Sberbank lost 10 positions and is located in 139th place in the rating (in 2018, the bank occupied 129th position) with a brand valuation of $12.4 billion, which is 6.3% more than in 2018. This is the highest result among Russian companies.

Sberbank lost 10 positions in the ranking of the most expensive brands

In addition to the list of the most expensive, analysts presented a rating of the strongest brands. It takes into account efficiency, which depends on investments in marketing, brand perception and other indicators. In this list, Sberbank in 2019 is in second position against the 12th a year earlier. The bank lost only to the automaker Ferrari.

In Russia and Central and Eastern Europe, Sberbank was recognized as the most expensive and strongest brand for the second year in a row.

In the global ranking of the most expensive brands, Gazprom has risen from 315th to 242nd place in a year, and Lukoil - from 363rd to 356th. The value of the Gazprom brand immediately increased by 45.7%, to $8.1 billion. Lukoil's financial indicator rose 19.7% to $5.8 billion.

Amazon retained the first line in the Brand Finance rating. The total value of brands of technology companies in 2019 exceeded $1.6 trillion, which corresponds to 23.7% in the total indicator of the 500 most expensive brands. The shares of banks and telecommunications companies amounted to 13.6% and 9%, respectively.

Brand Finance assesses the relative strength of brands based on 19 factors such as marketing investments, awareness, preference, staff satisfaction, corporate reputation and others. Together with the level of income, brand strength is a decisive factor in brand value. When compiling the rating, the company relies on the ISO 10668 standard of the International Organization for Standardization.^[1]

The most expensive brands present in the US market

2015: Microsoft beats IBM in ranking of most expensive brands

On October 5, 2015, the international consulting company Interbrand presented a new edition of the ranking of the most expensive brands in the world. Apple retained its leadership, and Lenovo was able to enter the Top 100.

According to Interbrand, in 2015, the value of the Apple trademark amounted to $170.3 billion, which is 43% more than a year earlier. The California giant is at number one on the list for the third year in a row.

Three years in a row, Apple tops the ranking of the most expensive brands in the world

In second place, as well as in 2014, is Google, whose brand gave birth by 12% to $120.3 billion over the year. The top three was closed by the producer of carbonated drinks Coca-Cola, which, thanks to successful marketing, held the palm for 13 years until 2013. In 2015, the company's brand fell 4% to $78.4 billion.

Microsoft climbed to fourth place in the rating, ahead of IBM. According to experts, the cost of the Microsoft brand in 2015 compared to the previous year increased by 11% (to $67.7 billion), and IBM - decreased by 10% (to $65.1 billion).

Interbrand also got into the top ten Samsung (7th, $45.3 billion), (Amazon 10th, $37.95 billion). In total, in 2015, 28 out of 100 companies belong to the technology or automotive industries.

The most expensive IT brands in 2015 according to Interbrand, data TAdviser

The hundred most expensive brands also included the following representatives of the high-tech market: Intel (14th place, $35.4 billion), Cisco (15th, $29.9 billion), Oracle (16th, $27.3 billion), HP (18th, $23.1 billion), SAP (26th, $18.8 billion), Adobe (68th, $6.3 billion) and Huawei (88th, $4.95 billion).

The rating for the first time hit, Lenovo placed in the 100th position with a brand estimate of $4.1 billion. On the contrary, Nokia Nintendo was also dropped from the list. It is also worth noting Facebook whose brand turned out to be the fastest growing: in 2015, its value increased by 54% compared to a year ago, amounting to $22 billion.

During the study, Interbrand analysts took into account a number of factors affecting brand value. In particular, we considered the financial performance of sales of goods and services, the degree of influence of the brand on the choice of the buyer and the strength of the brand, which allows setting high prices not to the detriment of the company's income.^[2]

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