Customers: Royal Bank of Scotland (RBS) Financial services, investments and auditing Contractors: Facebook Product: Facebook Workplace (ранее Facebook at Work)Project date: 2015/07
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2015: The bank implements Facebook at Work social network
On October 25, 2015 the name of the first-ever bank which agreed to be connected to corporate social network Facebook at Work became known. It is about the Royal Bank of Scotland (The Royal Bank of Scotland, RBS).
This state credit institution as writes the The Financial Times edition (FT), is going to organize access to Facebook at Work about 30 thousand employees by the end of March, 2016. Before the termination of the same year connection to service of all 100 thousand bank clerks, including its CEO Ross McEwan is planned.
Through participation in the Facebook social network intended for internal communication, RBS expects to establish fast and effective cooperation of employees via mobile devices and desktop computers for the purpose of increase in productivity of work. Also the bank considers the possibility of communication with clients through Internet service.
According to the administration manager of RBS Simon McNamara, "a considerable part" of clients considers Facebook more convenient in comparison with other social networks.
"We already work with Facebook out of the Facebook at Work project. There is an obvious potential for cooperation increase. We study possibilities of development in other areas" — McNamara without providing any parts concerning new stages of joint work of the companies reported.
As the director of the global affiliate program of Facebook Julien Codorniou told FT, the company fulfilled all numerous requirements to security which were imposed on RBS. Simon McNamara confirmed that the bank is happy with the technologies provided to Facebook which will be used in work of financial company.
Some employees of RBS began to use Facebook at Work in the pilot mode in July, 2015. Based on testing it became clear that thanks to communication in this social network the bank staff could work more effectively, answer questions of clients quicker, generate broader spectrum of the working ideas and more actively share information with colleagues.[1]