Teradata Integrated Marketing Cloud

Teradata Integrated Marketing Cloud is the platform of data management integrating complete solutions for increase in income and improvement of customer acquisition by means of the integrated marketing.

On November 10, 2015 the Teradata corporation announced availability of the software solution Teradata Integrated Marketing Cloud.

The product gives to marketing specialists an opportunity to personalize marketing and to establish individual customer relation by means of standardization of data, interacting with clients via any channels, depending on scale.

Representation of Teradata Integrated Marketing Cloud (2015)

To marketing specialists available amount of data about clients, digital and offline - channels for attraction to a brand becomes more increasing. Process, and technology of modern marketing became more perfect, both: from the TV-rollers aimed at advertizing, posters, broadcast messages, direct mailings and program marketing to the modern environment of data management, including Internet of Things (Internet of Things or IoT), devices and channels - Internet search, social networks, e-mail, mobile networks, the Internet and so forth. Because of this complexity marketing specialists feel need for the platform of data management (DMP) for collecting and consolidation of all data types for the purpose of their use for all available canals.

Assisting marketing specialists in satisfaction of these requirements, the Teradata corporation purchased FLXone company, DMP developer. The deal was closed on September 30.

The DMP platform of FLXone company creates a basis of data for the Teradata Integrated Marketing Cloud platform. Besides, the FLXone company provides an extensive partner ecosystem in which more than 40 leading advertisers, publishing houses, the agencies and network marketplaces, including companies AppNexus, Google DoubleClick, MediaMath and many others participate. This partnership helps customers to integrate quickly the data and applications with the Teradata Integrated Marketing Cloud platform thanks to what they will be able effectively to use data in real time via any channels that provides the approved practice of customer acquisition.

Features of the version - consolidation of interaction and data

Teradata Integrated Marketing Cloud is completely integrated platform as a part of which the solution for management of marketing resources, multi-channel marketing, marketing analytics and digital marketing.

The platform of Teradata corporation integrates marketing interaction by means of outgoing messages in real time and for wide audience, integrates data of anonymous and famous clients and all this on a single modular platform. The solution of Teradata corporation will allow to be connected to own data which are stored in the integrated data warehouse (IDW) directly to be connected to data of answers to e-mail messages and mobile mailings through the center of Teradata Digital Marketing Center (DMC) corporation and to provide natural integration into other solutions of Teradata corporation.

The checked solutions:

• approvals of advertizing of consumer marketing. Fast adaptation in marketing process.
• upgrade of technologies of "yesterday".
• visualization of interactions in real time.
• uses of means of Smart Content Decisioning.
• the maximum personalisation of interaction on mobile and social networks.
• expansion of access to marketing specialists to social networks.
• use of information about the clients received as by data management, and use of methods of data analysis.
• an opportunity to develop "friendly to marketing" the user interface, using these solutions.

At the level of the solutions supporting these opportunities enter the majority of improvements:

Teradata Marketing Resource Management

Teradata Marketing Resource Management helps marketing specialists to show the commercial value of the activity, by means of consolidation of results of an advertizing campaign with internal activity and expenses. Using a software technology of Teradata corporation marketing specialists receive:

Omni-Channel Marketing

The solution Omni-Channel Marketing helps marketing specialists to create the strategy of customer interaction by means of effective use of the integrated analytical information and to improvement of any interactions in the Internet and out of it.

Marketing analytics

Marketing specialists get access to complex data and to complex analytics. Studying results of a campaign, marketing specialists will be able quickly to understand, plan and adjust campaigns for cost optimization and maximizing return of investments into marketing, and, at the same time, to build up strong customer relations.

Center of digital marketing

The center of digital marketing of Teradata (DMC) corporation represents the digital marketing solution for mailing by e-mail, mobile channels, social networks and the Internet, marketing of applications and microlocational marketing, advertizing, segmentation and analytics. DMC helps marketing specialists to come into contact with clients on the paid, profitable and own channels by means of the open complex platform to identify each client and to deliver the necessary message in the most necessary time on the channel preferred by clients. As a part of opportunities of DMC:

• the audience of social networks allows marketing specialists to create the specific audiences based on the existing contacts using DMC for improvement of process of selection of target groups and improvement of quality of advertizing in social networks.

• the advanced behavioural targeting organically enriches DMC with information on a customer behavior in network, providing additional wider perspectives for segmentation.

• micro locational marketing connects the digital and real world using technology of support iBeacon, transfers multichannel messages in real time and sensitively reacts to needs of each client.

• integration with Instagram expands abilities to manage with marketing in DMC thanks to observation, participation and measurement of social interactions in Instagram, along with the social networks applying support to DMC Facebook, Twitter and LinkedIn.

• enhanced capabilities of mobile push-notifications, possibilities of expanded setup of mailings and A/B the distributed testing.

Availability

For November 10, 2015 the version of Teradata Integrated Marketing Cloud is available.