In Standard of Car the CRM solution of a line of Alpha Car is implemented

1C-Rarus helped to optimize work Standard of Car - the official dealer of the BMW cars in Ryazan. The information system is created based on "Addition of Alpha Car: Customer relationship management, edition 5", is automated 15 jobs. The solution helped to organize effectively sales process and to build the accurate system of service, having provided a basis for long-term cooperation with clients.

Specialists 1C-Rarus integrated accounting and management of all activity of the dealer center in a system. The created jobs Reception and Motor show allow to register quickly requests of the clients who visited and called salon. A system reminds managers of scheduled events, including of record on test drive. Processes of an execution of transactions on purchase, receiving the credit and automobile insurance are optimized. An opportunity electronic, mail and SMS mailings with preliminary segmentation of clients is provided in the program. Transparent account of complaints of buyers with the subsequent operational analysis of each case is kept.

Consolidation of processes of work of the dealer center in new information base helped to simplify conducting document flow and to build effective cooperation with potential buyers that guarantees success of business Standard of Car.