| Customers: Instam Contractors: CleverDATA (Clover Date) Product: 1DMP (Data Marketing Platform)Project date: 2015/10 - 2015/12
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The CleverDATA company (enters into LANIT group) implemented in trial operation own solution – the platform of data management of 1DMP – in INSTAM company, the player of the Russian market of mobile marketing.
Platform 1DMP helps INSTAM to process quickly unstructured data on clients and to create segments of subscribers on more than 300 attributes for holding targeted campaigns of mobile marketing. 1DMP allows to update regularly segments and to export them to files in a format, user-friendly, or through REST API.
1DMP is capable to process considerable information volumes. For the solution of the current tasks of INSTAM company platform 1DMP processes more than 5 billion records and creates more than 360 million profiles of subscribers, and it does not exhaust system power reserve. IT solution processes a log of visits of websites, given from social networks, statistics of use of mobile applications and other data for targeted marketing interaction and management of client experience.
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