Lanit Digital (Lanit Didzhital)

Philip Gens, the son of the founder of the Lanit IT group Georgy Gens, and Alexander Kuznetsov, the ex-head of the digital-direction of the KROS PR-agency, created Lanit Digital company.

This digital-agency of a full stroke. "Our services include all aspects of online communications: consulting and analytics in the field of online communications, an online public relations and online marketing, creation, support and website promotion", - Kuznetsov reported TAdviser.

70% of Lanit Digital, as of February, 2016, belong to Philip Gens, 30% - to Alexander Kuznetsov who held a post of the CEO of the company.

Answering a question of possible synergy of the digital-agency and the system integrator of Smiths says that for Lanita it is entry into the new markets and an opportunity to offer clients more full range of services, and for Lanit Digital - "it is the strong technology support, a brand of Lanit and an opportunity for work with the largest customers of the country".

As of February, 2016 in Lanit Digital in addition to Kuznetsov the team of 5 people works. By the end of 2016 the CEO is going to increase the staff till 12-15 specialists.

As a part of the Lanit IT group own digital-agency of a full stroke appeared

The Digital-agencies in structure of the IT companies - an unusual occurrence, but not unique. For example, the division of IBM Interactive Experience (IBM iX) is considered the largest digital-agency in the world (according to Ad Age Agency Report – 2014 & 2015), consists of 25 international design studios and renders services to such companies as Jaguar’s Landrover and Citi. At the beginning of 2016 IBM purchased two more agencies - the German Aperto and the American Resource/Ammirati.