General VR General VR

General VR is the integrator of application solutions virtual (VR) and complemented (AR) reality created by the companies Inventive Retail Group and Lanit in December, 2016. The main founder of the company is Philip Gens.

Key focus of the company are solutions in the field of virtual and augmented reality for business. General VR creates solutions for construction companies and holdings, airlines, educational institutions and the corporate universities and also solutions for marketing and promotion in FMCG sector.

A strategic partner of group is Samsung Electronics.

General VR is included into the Russian association of virtual and augmented reality, cooperates with most the Russian AR/VR of developers.

2016: Creation of the company

At the end of December, 2016 was the General VR company (General VR LLC) registered. According to base " circuit.focus ", the main founder of General VR is Philip Gens – the president's son Georgy Gens's Lanita and the president of Inventive Retail Group. It possesses 70% of the company. Other founders are Tikhon Smykov – the CEO of Inventive Retail Group, Anatoly Suzdaltsev is the founder of the RiskGap project and PLM Innovations company, and Ilya Lavrenov. Each of them possesses about 10% of the company.

Philip Gens based new business

Suzdaltsev told TAdviser that General VR was founded to provide the growing demand for solutions of virtual and augmented reality among customers Lanita and corporate customers of Inventive Retail Group. The company is engaged in development of own AR/VR of products, complex projects and also implementing solutions of partners.

According to the CEO, the company is focused on complete, integrated solutions in the following segments:

• The training educational programs
• Projects for medicine and on a joint with medicine
• Simulators and exercise machines for inservice training, the solution for adaptation of personnel and increase in loyalty using VR/AR of technologies.
• Solutions for marketing and sales of a residential and commercial real estate.
• Solutions for broadcast of sporting events in new formats, such, as 360 ° video and VR.
• Solutions for the museums and tourist projects, promoting of cultural heritage using VR/AR of technologies.

In these directions the General VR company prepares projects with the key companies in the Russian market, first of all from among the current customers of Lanit Group and Inventive Retail Group, - Suzdaltsev told TAdviser.

General VR, according to Suzdaltsev, Lanita and Inventive Retail Group in complex IT solutions for business uses the best and most perspective practices of Fibrum company in the field of modern 3D solutions, virtual and augmented reality and also experience and examination.

He notes that General VR is a new point of growth in Lanit and Inventive Retail Group which is created due to attraction from the market of the best professional examination, the best engineers and managers. According to plans for 2017, staff of General VR in Russia will make 20 people. All managers and engineers of the company have narrow specialization on technologies of virtual and augmented reality.

Technical expertize of the company is focused on development of solutions for Samsung GearVR ecosystems/Oculus HTC Vive, Google Daydream and also Microsoft HoloLens. In addition to own General VR resources Lanita in which more than 10,000 specialists work involves on projects "exhaustive examination", the CEO of the company noted.

Founders of General VR plan reaching of the company payback during 2017. Anatoly Suzdaltsev notes that market grouping of VR/AR began only in the last two years. It is visible what this new perspective direction which possibilities are simply indescribable, is said by him. For example, Boeing company using tablets with augmented reality, repairs the airplanes. The program can show to a small screw what the part consists of. And it not the only industrial large implementation, will be farther only more, behind technology the future, the CEO of General VR considers.

The large companies already realized opportunities and perspectives. We together with Fibrum company in the market of VR from its creation. And today we want to capitalize the knowledge and opportunities which we already acquired and to actively develop the new directions. The AR technology can be used very widely. For example, in automotive industry during creation of pilotless machines. Today in general it is difficult to imagine perspectives of AR because technologies can be used in education, medicine, the industry. At VR a few another story, so far wide use seems only in games, but it is an issue of development of technologies, - noted in a conversation with TAdviser of Residents of Suzdal.

As to the direction of business some other large Russian IT companies have interest in technologies of virtual reality also. For example, in November, 2016 Croc reported that it joined consortium of virtual reality. The integrator began to implement the first projects in this area in 2012 and later created several directions of services and solutions in the field. The company is sure that demand for technology of virtual reality will grow in Russia.

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