OMK began to use SAP CRM

United Metallurgical Company (JSC OMK, Moscow) announced at the beginning of 2016 project completion of system implementation of the customer relationship management implemented together with consulting company BearingPoint of the rendering service in the field of management and information technologies. A new system automates the business processes providing interaction of all divisions of the company with clients. The CRM system will allow OMK to increase transparency of sales processes, to work with bigger efficiency and to considerably improve quality of interaction and customer service.

The implementation project of SAP CRM is for OMK a key step to transformation of processes of customer interaction. A system also should optimize interaction between the staff of the company in the field of sales.

Organizational framework of the project included directorates of sales of three divisions: oil and gas wire pipes, railway wheels and export sales which employees already began work in a new system. The project was implemented in the planned terms, in October, 2015 the stage of trial operation was successfully completed. In a system more than 180 users work.

"The CRM system reduces time of passing of the transactions necessary for submission of commercial offers for clients, due to standardization of processes of interaction in the company and allows to prepare quickly the necessary reporting and to trace key indicators of work in the field of product sales. It will allow OMK to increase significantly quality and speed of work on customer service of the company" — the head of commercial department, the board member of JSC OMC Eduard Stepantsov commented.

During the next stages of the project planned for 2016, OMK will put emphasis on development of functions of the CRM system which will allow to increase the level of customer service: will increase the speed of reaction to requests, will expand functionality and business process automation. Also it will improve quality of communications with clients, will allow to implement the expanded analytical reporting and to continue process of integration into other IT-systems of the company.