Beko

The company "BEKO" is one of the largest enterprises in the market of household appliances in Russia. It is one of the five leaders in the production and sales of large-sized home appliances. The company is a global premium partner of FC Barcelona.

The main priority of the company is the production of high-tech products that make human life easier and completely safe for the environment.

The BEKO brand belongs to Arçelik A.Ş, a member of the Turkish corporation Koç Holding Durable Goods Group. BEKO brand technology first appeared in Russia in 1997. Since 2005, the construction of its own plant begins in the Kirzhach district of the Vladimir region, the official opening of which took place in 2006. The production area leaves 615,000 m2.

Two product categories are produced in Russia: washing machines and refrigerators. According to the results of 2016, local production is 600,000 washing machines and 500,000 refrigerators. The share of exports reaches 36%, the plant's products are exported to more than 15 countries, including Germany, Slovenia, Montenegro, Poland and others.

All products manufactured at the BEKO plant undergo mandatory 100% computer control. Responsibility for product quality is one of the priority business tasks set by the company's management in Russia.

History

In 1990, the Koç entered the international market and the BEKO brand was chosen as the export brand of household appliances, which became under the wing of Arçelik A.Ş. Together with the Arçelik brand. The company produces the entire range of large and small household appliances and is one of the five largest manufacturers of household appliances in Europe. In total, the company owns 11 brands, including Grundig, Bregenz, Arctic and Blomberg and presents its products in more than 100 countries around the world.

BEKO in Russia

BEKO brand technology began to be sold in Russia in 1997. In 1999, a representative office of the company was opened in Russia, and in October 2006 its own plant was opened in the city of Kirzhach, Vladimir Region, and production was launched. Currently, the BEKO brand ranks sixth among manufacturers of household appliances in Russia, it is well known and respected. Every 2 seconds in the world, people buy BEKO brand equipment. The company plans to expand production facilities and enter the top three in the Russian market.