Navicon has updated the solution to automate the collection and processing of secondary sales data at Canonfarma Production

2021: Navicon FMCG TDC Update

On September 2, 2021, the company Navicon announced the update of the Navicon TDC solution at ZAO. KanonFarmaProdakshn It is designed to automate the collection and processing data of sales distributors from and pharmacy chains. The project was completed in a month and a half. The updated version of the system significantly reduced the time to analyze and unify secondary data. Also, during the update process, IT Navicon specialists optimized the internal. IT Infrastructure pharmaceutical companies

{{quote 'We used an early version of the system for more than five years. The old configuration made it possible to solve the tasks of consolidating and purging sales data, but, of course, over time, the efficiency of the system began to decline. For example, some procedures began to take too long, the old logic of finding new customers and mapping current ones has lost its relevance. We decided to upgrade the system and, as a result, significantly reduced the time to prepare a secondary sales analyst. For us, this is the main indicator of the success of the project, "said Vladimir Chmul, head of the group of analysts at Canonfarma Production CJSC. }}

An updated version of the system is provided by subscription: it can be deployed on customer servers or in the cloud. Navicon offers a set of services for processing secondary sales data. In addition, thanks to advanced analytics tools, pharmaceutical management can make forecasts and plan production: the accuracy of Navicon TDC monthly forecasts reaches 93% in terms of each city and brand. The system also helps to evaluate in detail the interaction of the marketing department with pharmacy chains, monitor the effectiveness of retail outlets and distribution channels. As a result, the sales and marketing departments of Canonfarma Production CJSC can use information about all the company's interactions with distributors and pharmacy chains to make effective management decisions.

It is always nice when Navicon products are in demand, and customers return for their updated versions - this indicates the quality of the solutions we created. Navicon TDC has been on the market for more than 10 years, every year we announce additional functions, "said Yevgeny Smirnov, commercial director and partner in Pharma & Healthcare at Navicon.

In the upcoming releases, we plan a comprehensive transition of our solutions from the Navicon 360 line to clouds with the connection of additional services. This is primarily about Navicon TDC and TPM, master data management modules and related analytics tools. Special attention will be paid to the possibilities for a comprehensive assessment of the client and building a strategy for working with him, "added Vladislav Vorontsov, CPO of the 360 product line at Navicon.

2016: Completion of Navicon SalesOut

On March 2, 2016, Navicon announced that Canonfarma Production combined 100 data formats on the Navicon SalesOut platform.

Project Outcome

Navicon System Integrator has completed a project to deploy Navicon SalesOut at Canonfarma Production. The system processes more than 100 different data formats, halving the time required to download and process reports in the enterprise repository.

Canonpharma Production Stand (2014)

With Navicon SoundOut, Canonfarma Production automated the consolidation and processing of current sales data from partner companies in different views and formats from disparate information systems. The solution processes more than 100 different data formats, automatically recognizes client addresses and forms a database in a standardized KLADR format. This provides a tool for a factual analysis of the activities of each medical representative up to the number of the house.

author = Dmitry Sadovenko, developer of BI Canonfarma Production During the project, Canonfarma Production reduced the time required to download and process reports in the corporate repository from 28 to 14 person-days during the calendar month, which made it possible to allocate one analyst instead of two for this work. The totals after processing became more accurate and high-quality. The company was able to build sales reports with address detailing to the house, automatically recognizing addresses from reports of distributors and pharmacy chains.

The project to implement Navicon SalesOut in Canonfarma Production was implemented in 2 months.

author = Ivan Kaptsov, Navicon Project Manager SalesOut, our own development, uses Microsoft SQL Server technologies that allow you to not only work with arrays as efficiently as possible, but also process large amounts of information coming from third-party information systems. At the same time, the solution is characterized by simplicity, low cost of ownership and, which was especially important for the customer, short periods of time necessary for deployment and launch.