Customers: Fabrik International trading company Contractors: Mango Office (before Mango Telecom) Product: CRM Mango OfficeSecond product: Virtual PBX of Mango Office VATS Project date: 2015/03 - 2015/02
|
The international trading company Fabrik which will organize and develops partnership of the Russian entrepreneurs with producers of People's Republic of China, implemented the virtual PBX and CRM Mango Office for business communications between branches in Russia and the People's Republic of China.
At the company representations in Russia — in Moscow, St. Petersburg, Ufa, Vologda and in the cities of Iu and Guangzhou of the People's Republic of China are open. The head office Fabrik in Russia is located in Ufa, in the People's Republic of China — in Guangzhou. Earlier the Fabrik company used the fixed and cellular communication of several operators, but such organization of communications ceased to answer requests of continuously growing business. When opening new sales offices the company faced a task to connect branches among themselves and to create a single telephone network. It is necessary that clients called Fabrik corp. on uniform number, internal calls between employees became free, the head controlled working time and employees productivity in Russia and the People's Republic of China. At this Fabrik wanted to avoid purchase costs and support of the equipment for creation of IT infrastructure and did not plan installation of "iron" automatic telephone exchanges.
The Mango Telecom company proposed to the client a cloud solution Virtual PBX. With its help employees can call each other free of charge by short numbers where they were. Only Internet access and the mobile device – the notebook, the tablet or the smartphone is for this purpose necessary. At the same time the company saves on traffic in the long-distance and international directions. Company management of Fabrik corp. can estimate quality of work of managers on the basis of the objective indicators received using Virtual PBX. And efficiency evaluation of advertizing platforms allows to calculate costs, to estimate return from advertizing and to select optimal channels of promotion.
In addition to the organization of communication, the company set the object to avoid separate maintaining the customer base and to exclude loss of information about clients. It is connected with the fact that in the company long sellings: the conclusion of the transaction requires a series of meetings, presentations and discussions with the client, and at different stages representatives of several divisions on both sides participate in negotiations. Cloud CRM Mango Office solved a problem of the centralized maintaining the customer base, tracking of history of customer relations, formations and trackings of orders worldwide. It is possible to start business process in any division in the Russian Federation, at the same time the office in the People's Republic of China can become the contractor of such process. It allows to minimize risks of failure to meet time constraints of delivery, to keep track of readiness of orders, to obtain information on the number of current orders in work and a stage of readiness.
30 employees from several divisions — sales departments, customer service, logistics — work with Mango Office services. Clients of the company across all Russia can contact any branch on toll-free number 8-800.
"The concept "chabudo" which is similar to Russian "almost" is widespread in China. If not to control each process step of production, then, for example, the fastener suddenly appears a little at the left, but not in the middle. Remembering it, we in the work follow the rule to control all sections of workflows — except ourselves, nobody to take care of the transaction and money. For creation of transparent and controlled communications we selected Mango Telecom company which proved as the reliable partner in questions of the organization of workflows. So, we in details see quantity and duration of calls whether managers called back to clients, observance of the scheme of the sales, quantity proceeding on each manager and conversion in transactions, peaks of calls to the company. The system created on the basis of Virtual PBX and CRM helped us to optimize and systematize work of sales department and client division" — the founder of Fabrik Corporation Vladislav Pantyukhin noted.