| Customers: Cetelem (Cetelem Bank)
Contractors: AT Consulting (AT Group) Product: SAS Marketing Automation (SAS MA) SAS Campaign ManagementProject date: 2015/03 - 2015/09
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Project Tasks
The main objectives implemented within an implementation project of SAS Marketing Automation in Cetelem Bank LLC:
- Installation of the SAS Marketing Automation platform
- Development of a marketing show-window
- Automation of process of scoring and segmentation
- Setup of templates of marketing campaigns
- Start of industrial campaigns on the new platform
Technologies of the project
SAS CI Studio, SAS EG, SAS EM, ETL Informatica Power Center, СУБД Oracle
Project Results
Response of the customer (2015)
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