BrandSecurity

The BrandSecurity company announced in April, 2016 the beginning of work in the market of protection of brands and managements of a goodwill on the Internet.

The main services which are rendered by BrandSecurity: monitoring of an information field for the purpose of identification of online threats, carrying out analytics for creation of strategy of counteraction and protection of brands, identification and counteraction to distribution of counterfeit products on the Internet, identification and blocking of fraudulent mobile applications and also a range of services on protection of a goodwill of a brand or the personality on the Internet.

"According to the data read on a past recently the REEF + KIB 2016, the audience of Runet makes today more than 80 million people from whom 54% make purchases on the Internet monthly. It is huge audience which will only grow from year to year. Malefactors who sell counterfeit products under the guise of the known Russian and foreign brands on social networks, online stores also actively use this fact, create fake pages, mobile applications or just use logos of the known brands for promotion of the goods and services under the guise of "partnership". Besides, many brands are vulnerable to the information attacks from competitors today. Services which we render allow brands to save the marketing investments, to raise online sales revenues and also to save customer confidence and reputation at the high level", – the founder and the CEO of BrandSecurity Krivulin Ruslan comments on a situation in the market.

The BrandSecurity command consists of experts in the field of protection of the brands having long-term experience of implementation of large projects, the professional lawyers specializing in area of information right and counteraction of cyber crime, analysts and development team.

2017: Partnership with AuthenticateIT

The resident of an IT cluster of Skolkovo Foundation the international AuthenticateIT project (Startup Fabrik LLC) and BrandSecurity company signed at the beginning of a year the agreement on strategic cooperation which result will be product development, the service based on the most advanced technologies in the field of protection of intellectual property. He will allow owners of brands to fight against the accruing threat connected with production and sale of counterfeit products effectively.

The complex product integrated in itself unique AuthenticateIT technologies for tracking and authentication of products in any point of a supply chain, including in sale points, and the effective solution of BrandSecurity company on fight against distribution of counterfeit products on the Internet including including a full legal support on all revealed incidents.