Criteo

Criteo - Provides media advertising services. The company measures the effectiveness of post-click sales placements, which, according to the company, makes ROI transparent and easy to track.

As of May 2016, Criteo has 2,000 employees in 31 offices worldwide and serves 11,000 advertisers, and also has direct connections to 16,000 sites.

History

2021

Purchase of advertising trading platform Iponweb for $380 million

On December 9, 2021, the French company Criteo SA announced the purchase of the advertising trading platform Iponweb for $380 million, which will be its largest acquisition. More details here.

Start rebranding

Criteria June 8, 2021 announced the launch of a rebranding, the main idea of ​ ​ which was the support of honest and open. Internet The updated logo, visual identity and positioning reflect the increased opportunities that the company provides to businesses in the world without third-party -. cookiefiles

In the updated logo, two dots, previously located in the upper right corner, moved to the center. They symbolize the customers of the company and their consumers, around which the Critico product strategy is built. In addition, space appeared between two points - it indicates openness and new horizons.

The slogan "The Future is Wide Open" reflects the focus of the global technology company on collaborating with all participants in the advertising market - marketers, media resource owners, brands - and the evolutionary development of the industry as a whole.

2016: Criteo acquired HookLogic

Riteo Logotia in 2017

On October 20, 2016, Criteo announced the purchase of HookLogic. According to the company, with this acquisition, Criteo strengthened its position in the marketing market.

With the acquisition of HookLogic, Criteo has another marketing solution that can focus more on grocery brands and retail. We are very pleased that we are contributing to the development of the HookLogic platform by integrating it into our integrated system, which opens up new opportunities for marketers around the world. Eric Eichmann, CEO of Criteo

Criteo wants to integrate its end-to-end technology into HookLogic products in order to be able to forecast product quotations and recommendations, ensuring that product brand campaigns are more effective. This will help retailers monetize site traffic through HookLogic.