The Chelyabinsk department of "the Union of Gardeners of Russia" started the loyalty program

On June 28, 2016 the CFT company announced end of the federal project of service of loyalty "7Ya" by request of the Chelyabinsk regional department of "the Union of Gardeners of Russia".

Project Results

The project of the organization of the loyalty program "7Ya" is executed On the platform of CFT Loyalty. Within the program which integrated 60 regions of Russia bonus "Cards of the gardener" are emitted, co-branded products for other target audiences prepare for release.

Action in "the Union of Gardeners of Russia", (2013)

By means of technology of CFT the loyalty program "7Ya" allows to vary conditions of participation of partners in the coalition (discounts or bonuses), to consider technological capabilities of partners and scale of their business - it is reached by means of integration of the processing platform, as with the cash software (for large and average networks), and mobile cash desks (for smaller retailers).

Our purpose – to connect the most wide range of trade and service companies with audience of our public organization which acts in 60 regions of Russia. We want to integrate retailers and service providers in the coalition in which they will be able to set rules, to adjust conditions, so – really to manage client loyalty. It is fine that there are technologies of CFT which allow to create such flexible multibrand programs integrated by the general information platform. In our next plans – release within the 7Ya program of new target products: "Cards of the motorist" and "Cards of the student". Konstantin Tolkachev, chairman of the Chelyabinsk regional department of "Union of Gardeners of Russia"

We are sure that colleagues from service of loyalty "7Ya" move in the right direction. The coalition format allowing practically any market participant to become the partner of the federal loyalty program without capital costs is very perspective. We as technology partners of the project, are glad to help it as much as possible – from IT consulting before formation of marketing communication and business maintenance. Ekaterina Shumskaya, chief of the department of programs of loyalty of CFT Group