CFT Loyalty

CFT Loyalty is a technology platform for the organization of programs of loyalty.

2016: 55 thousand sales points, number of participants of programs of 100 million are connected

Specialists of service implement a number of technology projects, the functionality of the platform of loyalty is expanded, migration on a new powerful hardware and software system is performed. Development of functional and processing opportunities allowed the platform of CFT Loyalty to become one of productive in Russia. As of the end of 2016, more than 55 thousand sales points are connected to a system, the total number of participants of programs of loyalty exceeds 100 million, and the volume of the processed transactions on all programs is more than 1 billion a month.

The Gift certificates direction developed: in 2016 more than 2.5 million certificates were activated, and the cumulative amount of replenishments exceeded 3.5 billion rubles that is 25% more, than the previous year.

Within the Bonus Cards direction for 2016 more than 250 billion bonuses according to different programs of loyalty were added, at the same time clients spent about 170 billion bonuses for payment of purchases. Level of write-off of bonuses according to programs of loyalty on average remains at the level of 70%. Such rather high rate says that remunerations in the programs of loyalty implemented on the platform of CFT are popular participating clients of programs