Gars Telecom: SMS2WIFI

Enhanced capabilities of the solution SMS2WIFI turn identification procedure of users for the purposes of compliance to the new legislation of the Russian Federation into the full-fledged marketing and analytical tool of the enterprise.

The need for creation of a product was caused by changes in the Russian legislation. Since January, 2016 obligatory identification of the users (and the terminal equipment used by them) who are connected to free Wi-Fi to networks (public Internet access points) is required. These requirements extend also to clients of Gars Telecom - business and shopping centers, the enterprises of a power supply and leisure, public zones and different organizations.

The specialized hardware-software solution of Gars Telecom SMS2WIFI is adaptive to needs of users. Iinterfeys allows to be authenticated safely and free of charge the mobile device by means of the SMS and to get access to a wireless internet on Wi-fi technology.

At the same time the solution SMS2WIFI has marketing potential. Opportunities for branding of pages of authorization, placement on them advertizing banners and information messages are available to Gars Telecom companies clients. After passing of the procedure of authorization the subscriber can be redirected on the website of customer organization or the special page with the promo-offer.

Other line of a product — accumulation of the data obtained from authorized users for the subsequent analysis. The SMS2WIFI system stores information on access sessions, sources of traffic and mobile devices. These data can be integrated with the BSS systems of customers that will allow clients of Gars Telecom to know, regulate and manage loyalty of the audience better.