The loyalty program ER-Telecom is started on the platform of CFT Loyalty

The affiliate rewards program of loyalty "Дом.ru Club" started for clients of the operator in April, 2016. Participants of the program get points for each purchase and can use them, paying services of "Дом.ru", goods and services of the partner companies on the website https://club.domru.ru or using the corporate payment card. Participants can exchange points of "Дом.ru" for bonuses of other program, for example, to convert them into S7 miles profitable.

"Constantly developing the loyalty program, we place emphasis on expansion of geography of partners and creation of special offers which will be interesting to different categories of clients. For technological support of the program a flexible system with ample opportunities of customization was required for us. We selected the solution of CFT which allows to manage effectively the program", – Khachatur Avetisyan, the director of the Loyalty program "comments on Дом.ru Club".

As the IT platform on program management "the Club" is used by Дом.ru an automated system of CFT Loyalty within which function of maintaining bonus card accounts and family accounts, processing of transaction data on cards, formation of promotional offers, providing analytical and statistical reporting are implemented.

Within the project integration with billing by "Дом.ru" and the Personal account "Дом.ru Club" is implemented that allows participants of the program to obtain up-to-date information about the bonus accounts, to use points on services of "Дом.ru" or partners. For accumulation of points for regular card transactions of "Дом.ru" integration with the system of partner bank of the program is executed.