Pushkin Museum of Fine Arts of A.S. Pushkin planned Light ID implementation

On July 4, 2016 the Russia Panasonic company announced signing with Pushkin State Museum of Fine Arts of the memorandum of intentions to implement a pilot project of implementation in the museum of Light ID technology.

Project Tasks

Pushkin Museum of Fine Arts of A.S. Pushkin intends to take part in a pilot project and to render assistance in testing of Light ID technology for adaptation and customization of the innovative development of Panasonic. The project will allow to estimate abilities to integrate Light ID into IT infrastructure of real exhibition space of the museum. Use of new technology will also help to obtain analytical data on flows of visitors and navigation on exposure, to study their opinion on a new method of submission of information through Light ID.

Representation of work of software, (2016)

It is supposed that a system will begin to work in several halls of the Pushkin museum in October, 2016. Visitors will be able to obtain optional data about exhibits in several languages of the world in, that number in a format of audio-comments and video fragments.

Today all museums build the communicative strategy taking into account quickly changing requests of society and sociocultural calls. We are in permanent search of new forms of communication with visitors. Experience of use of new technologies is especially important now when there is a construction of the Museum town which will increase the area of the museum more than twice and will integrate all elements of the environment – from constructions and monuments to benches and transits across the territory of the town. It is planned that the annual number of visitors of the Museum town will exceed 3 million people, and it is additional incentive for us to raise efficiency of communications and degree of the involvement of guests using the most modern technologies. Marina Loshak, director of Pushkin State Museum of Fine Arts

Representation of work of software, (2016)

It is enough to visitor to load on the smartphone the application through AppStore or GooglePlay, to point the phone camera at the interesting exhibit and in read seconds to obtain all accompanying information on the screen. It can be the history of creation of an exhibition object, information on an era, the facts connected with restoration, a video series, links to network resources – all with what it is necessary to accompany exposure.

From the technical point of view, the uniqueness of Light ID is that the light code can be read out from a long distance (to several meters) and in crowd (unlike the QR code). At the same time data instantly arrive on the smartphone (to 0.3 seconds from the moment of reading). The Light ID system will accurately recognize data even about close located exhibits owing to what information flows are not crossed at an acceptance stage by gadgets of users (unlike a radio signal of BLE). Vladimir Opredelenov, the associate director on information technologies of Pushkin State Museum of Fine Arts

For Panasonic a great honor to start preparation of implementation of the first project on implementation of Light ID in Russia in partnership with Pushkin Museum of Fine Arts of A.S. Pushkin – one of leaders of the world museum industry. It is sure that the Light ID system not only will make visit of the museum even more interesting and cognitive for guests, but also thanks to analytic functions will allow to optimize flows of visitors, to build loyalty systems and to attract the younger generation which learns the world through an Internet reality prism. Masato Nakamura, vice president of Panasonic Russia