Developers: | LeEco |
Branches: | Government and social institutions |
Fund of development of the Far East and LeEco Russia and Eastern Europe (LeRee) agreed about joint project implementation on creation of a trade platform of LeLive. The agreement is signed in August, 2016 in the run-up to East economic forum in Moscow.
LeLive is created as the platform of a full stroke for creation, promotion, distribution and implementation to end Chinese users of the Russian goods of agro-industrial complex conforming to high environmental standards: water and drinks, confectionery, flour, grain, canned meat, oil, honey, nuts. Including, products of the Far East enterprises which already work or will be created in the region with assistance of Fund of development of the Far East and also within territories of the advancing development and Free port.
LeLive relies on opportunities of the unique vertically integrated LeEco ecosystem in China integrating online the platform with monthly audience more than 800 million people, content and devices for its viewing, numerous mobile applications. For last year 10 million smartphones and more than 6 million LeEco smart TVs were sold. Le Vision Pictures is included into the three of the largest private kinokompaniykity. LeMall-third on traffic online store of China.
The LeLive project is initiated for the purpose of development of agro-industrial complex of the Far East, increase in deliveries and consumption of the Russian food products to the People's Republic of China and strengthenings of good neighbourhood between our countries. In the next three years in development of the platform it is going to invest more than 10 billion rubles.
The fund of development of the Far East will give to LeLive organizational and administrative support in interaction with the enterprises of agro-industrial complex in the Far East, will organize the investment attraction and also will consider other formats of participation in the project. "We consider LeLive as one of elements of new global infrastructure for adjustment and development of cross-border trade and also we expect synergy with other our projects", - the CEO Fonda of development of the Far East Chekunkov Alexey said. In particular, the Russian-Chinese fund of agro-industrial development with the target capital 10 billion dollars and also initiators of the projects which got support through agrofund who will be announced at East economic forum can become potential partners of the platform.