Rutter’s Farm installed street payment terminals

On September 12, 2016 the NCR company announced installation at gas station of Rutter's Farm company of street OPTIC payment terminals.

Project Progress

The profit of gas station forms generally for the sales revenue account of fuel. But, involvement of the client joint products remains a priority task of retailers. For the solution of this task the American network of refueling stations with adjacent retail stores Rutter's Farm installed at the stations NCR OPTIC devices – the devices equipped with the special interface for active promotion of additional goods.

Rutter's Farm shop, (2016)

Initially we were attracted by two aspects: open platform and abilities to manage media content. The open platform allows us to integrate with ease into a system data on the rewards program Rutter's VIP of club. An opportunity to manage media content helps us to interest clients in goods of our shops, allowing them not only to fill the cars, but also to purchase the most necessary on the way. The omnichannel solutions NCR considerably influence achievement of these purposes. Scott Hartman, head of Rutter's Farm

Start in operation of OPTIC devices from NCR at the Rutter's Farm stations will begin in the fourth quarter 2016.