Brand Visor

Brand Visor is a dashboard for operating control of an information field of the company in media and social networks.

On October 11, 2016 the Brand Analytics company announced release on the market of the Brand Visor system.

The product is intended for company executives, top managers, managers of an average link and specialized departments: press service and department of marketing.

The technology automatically reveals trends — resonant publications on social networks and media on the basis of the analysis of all information channels: federal, regional and foreign media (20+ of one thousand sources), social networks, forums, blogs, the websites of responses, video hosting resources, etc. (1.5+ of one billion messages a month)^[1].

Interface of a product, (2016)

To business companies

Brand Visor can be established in the head's office, in managerial or marketing departments of the organization.

Brand Visor helps:

• Control all information field of the company and its top officials in real time;
• Be aware of the latest news about the company and competitors;
• See the most resonant publications and trends;
• Trace negative level in relation to the company and information risks;
• Estimate reaction of users to PR and marketing actions in real time.

To public authorities

Brand Visor can be used by heads of federal or regional public authorities.

The product helps:

• To quickly estimate reaction of society to activity and initiatives of department;
• Be aware of lighting in media of news about the organization and its top officials;
• See key scopes of discussions in social media about organization activity;
• Trace publications about the organization of authoritative bloggers;
• Estimate activity of publications and their tonality.

We are witnesses of the bidirectional movement: on the one hand, a monitoring system and the analysis of social media and media promptly develop and become complicated, with another — the maximum effect requires "easy" access to their new opportunities. And we found the solution: we offer managers a new product of fast control of a situation "in one look". Thanks to the volume of realtaym-data of social media, record in the market, and the advanced linguistics of the Brand Visor dashbord issues an analytical picture on the company, the top officials and competitors in the automatic mode on any type of the used devices. Natalya Sokolova, head of Brand Analytics

Settings are available to users of Brand Visor. In a panel it is configured, both structure of the output information, and controlling units, and options of automatic update. The diagram of dynamics of references, a positive and negative and also loyalty "traffic light" to the company is available to control infopolya. The functionality of updating allows to use the dashbord in the push-mode.

Brand Visor supports an interactive mode: it is possible to use filters on a positive and a negative or, for example, to get acquainted with the most resonant materials having the maximum indicators of the involvement of audience. In an interactive mode, in addition to a "live" visual tape of messages, also complete texts of publications are available, and directly from the interface the contractor of an electronic e-mail can initiate sending for its working off.

Brand Visor is free of charge provided to users of Brand Analytics since the Expanded rate.

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