Tele2 tripled its digital audience with the transition to a single Oracle Commerce platform

2019: Complete implementation of a single digital platform

On February 7, 2019, Tele2 announced that it had completed the introduction of a single digital platform as part of a digital business transformation. The Oracle Commerce industrial solution allowed the company to accelerate the launch of innovative products, personalize services and increase conversion in digital channels.

According to the company, Tele2 completed a large-scale project to create a digital environment for its subscribers. Based on the Oracle Commerce platform, all interfaces of interaction with the client in digital space now work. These are regional sites, personal offices of private subscribers and corporate customers, Tele2 online store. The platform also combines the mobile application "My Tele2," the loyalty program " More," the magazine "Black in White" and the virtual showcase in the company's salons.

The system ensured the readiness of Tele2 digital resources to high loads and reduced the cost of IT infrastructure. The platform made it possible to reduce the time to market several times and quickly launch innovative services as part of the "Other Rules" strategy. This is a tariff designer, transfer of unused packet balances to the next period, the "Share Gigabytes" service.

Thanks to the platform, Tele2 was able to personalize services and implement individual scenarios for interaction with subscribers. The solution allowed the operator to offer products of interest to the customer and, as a result, increase conversion in digital channels. The transfer of services to online improved the quality of service and reduced the burden on the company's contact centers. Oracle Commerce helps Tele2 quickly adjust prices and generate charging conditions based on the specifics of each region. On a single Tele2 platform, it is convenient to test and optimize pages according to specified criteria. Integration of the solution into the personal account allows the operator to provide the most up-to-date information about the status of the account.

At the stage of launching the digital platform, we sought to create a digital space in which the subscriber could quickly and intuitively solve his problems. Over two years, the number of visitors to the Tele2 website has more than tripled, and the audience of the personal account and mobile application has grown approximately the same. This dynamics confirms the demand for Tele2 digital services. The integration of the platform made it possible to quickly launch products according to "other rules," scale them throughout the country and at the same time flexibly adapt to the needs of subscribers. Sergey Kolesnyak, Director of Digital Channel Development Tele2

We are pleased to congratulate Tele2 on the completion of an important stage of digital transformation. The results speak for themselves: the young audience, which the company relies on, appreciated the digital environment and convenient interaction with the operator. The industrial solution made it possible to create a single space for subscribers, and the operator received the maximum effect from each interaction in digital channels. Sergey Tabulin, Director of Oracle Business Applications in Russia

2016: Select Oracle Commerce for Digital Business Transformation

On December 21, 2016, Tele2 announced the choice of the Oracle Commerce platform for digital business transformation. As part of the digital environment organization project, Tele2 transfers a corporate site, personal account and online store to a single platform. The project is attended by the integrator company AT Consulting.

Project tasks

The project is implemented in three stages. The first stage involves the transfer of regional Tele2 sites to the platform. The next stages of the project will affect changes in the personal account and the Tele2 online store - as of December 2016, they act as independent systems and operate on different platforms.

Mobile Phones, (2015)

In the future, the site will adapt to each user depending on his profile of consumption of mobile services and lifestyle. This approach will allow the subscriber to get the necessary information or make a purchase in a single space, which combines the functionality of the corporate site, personal account and the operator's online store. In addition, the introduction of the Oracle Commerce industrial solution will ensure that Tele2 digital resources are ready for high loads, reduce the cost of ^[1] IT infrastructure^[1].

The selection of the platform was made as a result of the tender on the basis of a number of criteria.

In the context of the rapid development of high-speed mobile Internet networks and the growth of the subscriber base, Tele2 is looking for innovative solutions that will allow us to interact with users at a completely different level. Implementing such a large-scale project to create a new digital environment, we primarily proceeded from the needs of customers. So, we created an online space where the subscriber will quickly and intuitively solve the problems with which he came to our site. Following the global trend of Internet service, Tele2 translates communication with customers into a digital environment. This approach will help improve the quality of service and reduce the burden on the company's contact centers. Zhanna Shalimova, Director of Digital Channel Development Tele2

We are pleased to welcome Tele2 among the market leaders who have chosen the path of business transformation based on the most advanced modern technologies, and successfully apply the best practices of our industrial digital platform. Tele2 is an excellent example of an innovative company that effectively takes advantage of the extensive capabilities provided by the full Oracle product stack. We are confident that Russian users will highly appreciate these advantages and convenient interaction with the operator. Oleg Poretsky, Director of Oracle Business Applications in Russia

The beta version of the site is valid in the regions: Moscow, St. Petersburg and Murmansk. The translation of regional Tele2 sites is carried out by AT Consulting. According to the statement of the project participants, Tele2 will update regional resources in early 2017.

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