Continent of SPb (1C: Trade Management 8)

Project Objectives

• Optimize and automate business processes of the company;
• Automate accounting of customer relations;
• Automate and optimize work of sales department;
• Automate interactions in the company under approval of the prices and sales terms;
• Automate monitoring of market prices of competitors;
• Automate vendor interaction;
• Automate work of contact center;
• Implement customer analysis (the reasons and stages of failures);
• Implement efficiency analysis of advertizing channels;
• Obtain reliable data on efficiency of sales department and related departments of purchases, logistics and accounting.

Solution specifications

• Integration with an accounting system""1C: Trade management"";
• Integration with the IP telephony;
• Integration with the website and the systems of web analytics.

Project Results

• The uniform tool allowing to increase management efficiency and transparency of business is created;
• All departments involved in a chain of sales work in a common information space;
• The efficiency of use of working time by employees by minimization of manual entry and duplication of information is increased;
• The number of working communications was reduced, approval of the prices and sales terms happens in a single system;
• Integration with the accounting system, the IP telephony, the website and the systems of web analytics is made that allows to receive end-to-end analytics of sales from a lead source before shipment of products;
• The effective monitoring system of competitors is implemented;
• Correct work of contact center with automatic start of business process on call-down in compliance with strict hierarchy of priority of tasks is adjusted.