Sevzapgofrotara (Storverk: CRM)

Project Objectives

Automation of accounting of customer relations, automation of work of sales department and interactions in the company under approval of the prices and sales terms was a project objective.

Result of works

• Integration with the IP telephony is made.
• Control of number of the actions (calls, letters, meetings) made by the staff of sales department for the selected period about a possibility of comparison of indicators between employees is implemented;
• Convenient and operational collecting and registration in the system of customer information is adjusted;
• Problem definition on clients and reminders on them for ensuring control of timeliness of their accomplishment and also fixing of violation of the delivered terms is automated;
• The efficiency and speed of passing of routine transactions on formation of primary commercial offer, predesign of order cost, sending the offer to the client, registration of the fact of issue/receiving samples by request is increased;
• The system of calculation of KPI of staff of sales department taking into account quantity of calls, commercial offers, meetings and sales is implemented;
• Execution of primary documents of trade, inventory and production control and also documents of cash flow happens in the accounting system integrated from Storverk CRM.

Sevzapgofrotara works at the Russian market eleven years and now reaches level not only in the production technology of packaging from corrugated fibreboard, but also concerning customer interaction and partners. Individual approach to each client and execution of requirements by production of packaging – a part of philosophy of our business. Work in the Storverk CRM system allows us effectively and to work qualitatively with the existing clients, creating them the personalized offers and to fix and analyze all wish of customers." Parsamyan Sofiko Varazdatovna, CEO of Sevzapgofrotara LLC