The loyalty program of RightWay increased a share of bonus cards in turnover of Tehnosila to 63%

"Omni's LANIT" (enters into LANIT group) implemented in Tehnosila company the RightWay platform for customer relationship management. The loyalty program started by the omnichannel retailer at technical support of "Omni's LANIT" increased turnover of the company by 31.7 million rubles and continues to increase a share of bonus cards in a total turnover of Tehnosila.

The loyalty program of RightWay provides the choice of marketing activities, including management of bonuses and discounts, a possibility of use of promo codes, holding marketing actions, scenario and trigger mailings. RightWay also allows to create any analytics: carries out RF segmentation, calculates efficiency of marketing actions, provides transaction reports.

Vyacheslav Uvarov, director of branding and marketing of Tehnosila company: "According to the results of the stock "We Give Express Bonuses on the Card" which passed on February 21, 2017 the company received 31.7 million rubles of an additional turnover, including thanks to customer acquisition which did not make purchase in network more than one and a half years. Also we carried out in February trigger SMS mailing about end of validity period of bonuses as a result of which conversion in checks exceeded 6%. The share of bonus cards in a total turnover of the company continues to increase since launch of the new loyalty program in December, 2016, so on the eighth week 2017 it made 63%".

Additional benefit of the program for buyers – an opportunity to receive the virtual card on the website of the company and to use it further both on the Internet, and in retail stores of network. Holders of virtual and plastic cards receive the identical level of service and a term of service.

Since loyalty program launch in December, 2016 on the website of the company more than 12,000 virtual bonus cards were issued. Besides, the website of the retailer allows to pay purchases with the bonuses which are saved up on cards now. Thus, clients on all cities of Russia in which there is a delivery of orders to points of issue or to the address, convenient for the client, are involved in the loyalty program.

In January, 2017 in Tehnosila company vote at the choice of the most significant project for last year took place. By a majority vote staff of both head office, and shops, called the project of restart of the loyalty program the main event of 2016.