Consimple: Social CRM

For March 14, 2017 Social CRM is technology for integration (connector) of CRM at the bpm'online platform and social network Facebook.

On March 14, 2017 the Consimple company announced Social CRM release - the connector for interaction with Facebook social network. The product is focused on the staff of marketing departments in the corporate sector.

The technology allows "tie" the CRM system to the corporate page in social network and receive the information about the users who noted its "like" in the base – all open information on the user is added to the client's card.

Advertizing Social CRM, (2017)

By means of this functionality become available:

• "life" of the user of Facebook,
• interests in subjects,
• positive reactions,
• negative,
• consumer activity
• an opportunity to compare actions on social networks.

Having got access to expanded information on users, software helps to create a portrait of target audience, considering demographic data, behavioural characteristics, a way of life.

Studying of the identity of the client helps to define more precisely his motivation in the choice of goods/service and to make the personalized proposal which will be closest to its expectations and requirements that helps with questions of market segmentation. It is possible to select a customer group which positively react to certain goods (on posts about this group of goods) and to make mailing with a special offer for stimulation them to purchase. Management of data retrieveds allows to improve conversion of leads.

The dashboard will show all information on reaction of users to corporate posts. It is possible to compare their success to recent publications, actions of year, posts of competitors. Control of reaction of users and real actions is available – how many people used an action / purchased goods. The analytics helps to reveal the most efficient instruments of interaction and further to use them.

Integration of a product does not require a login password in the admin panel Facebook and the company can bind an unlimited number of pages for work with users of all communities.

Properties

The product helps:

• connect all groups of the company with the CRM system
• add a profile of the client of Facebook to contact in a system
• display all reactions and reposts of each news
• create segments and analytics on responses, emotions, reposts by news
• add segments to E-mail or other mailing (in the presence of the basic product bpm'online marketing)