Bpm`online marketing

bpm’online marketing is the marketing platform for management of multi-channel communications and cultivation of customer needs.

On November 20, 2014 the Terrasoft group provided the new product bpm'online marketing.

Program window

A system helps to manage the interests of clients, assists in optimization of strategy of communications. Ready processes of management of leads will help to spend potential clients through all stages of a funnel of cultivation: from identification of requirements before transfer to sale.

The bpm'online marketing system defines needs of buyers for formation stages. Using available information: a profile, data from social networks, the history of purchases and viewings pages, and in B2B segment — a role of the contact person in decision-making, a system helps to receive a complete portrait of the client.

By means of it the marketing specialist can define the set of products and services interesting to the client at this stage of its lifecycle.

Reference business processes of management of leads help to grow up and create consistently requirements, transferring to sale only the qualified leads.

Bpm’online marketing provides instruments of communications by means of different channels. In a product the possibility of sending an unlimited number of email messages is implemented, and ready dashboards help to estimate an audience response to mailing. A system assists in management of terms, the budget and calendars of offline of actions, segmentation of audience on the basis of these parameters.

As a part of a new line of bpm'online marketing all innovations of the bpm'online 7.4 platform contain:

• the master of processes who allows to model business processes to users without knowledge of BPMN,
• user preference of diagrams and results,
• CTI panel for accomplishment and call acceptance in a system.

In addition, the set of improvements is made in the system interface: during the work with the schedule, with a communication panel, with library of processes.

2015

bpm’online marketing saves the history of client experience

On February 26, 2015 the Terrasoft company announced release of upgraded version of bpm'online marketing.

A system saves the history of client behavior for collection of information about interests and customer needs. In addition, developers offered essentially new tool for automation of marketing campaigns — the visual designer of campaigns.

Screenshot of the program window, 2015

It is enough to user to configure a chain of communications and the rule of transition between chain steps, and a system will build individual communications with each client and itself will manage the movement of audience from a step to a step.

bpm’online marketing 7.6

On June 18, 2015 the Terrasoft group announced release of release of the version of Bpm'online marketing 7.6.

Bpm’online marketing offers a number of tools for increase in conversion of leads. Integration with landings is considerably expanded, it will allow to register automatically leads in a system, to trace sources and channels of their receipt.

The visual designer of content will help to create in several minutes the letter for mailing, a Split test — to define the most successfully issued template, functionality of trigger campaigns — to adjust process of cultivation of leads according to the scheme: landing — the email series — readiness for purchase.

The version of bpm'online marketing 7.6 will help to create the attractive letter for mailing. It is enough to select suitable procurement from a template library, to substitute the text and to load drawings — and the letter is ready to be shipped.

For cases when it is necessary to make changes to a template of the letter or to prepare new, the ordinary and convenient designer of content is developed. The designer contains a set of ready blocks from which it is possible to bring together structure of the letter and also tools for work with content.

Screenshot of a window of the designer, 2015

For check of reaction of audience to the same letter, but issued differently it is possible to use a Split test. It is enough to prepare two identical letters, but with small distinctions on appearance, to specify audience and to start the test. A system will select a small part of audience, will send both options in a random way and will provide contrastive analysis of responses. According to test results the marketing specialist will be able to select more successfully made template and to send it to the audience rest.

Window screenshot Split test, 2015

Effective lead generation

In bpm’online marketing 7.6 tools of efficiency evaluation of digital channels of attraction are created.

The new section of "Lendingi" will allow to configure integration of bpm'online marketing into landing pages of the website. Further, after registration by the visitor of a registration form on the website, in a system the lead will be created. Thanks to the tracking code, a system will record a source of which transition (for example, Facebook or Google) and the channel of generation of a lead was executed (for example, social networks or media advertizing). Besides, will establish connection of a lead with email mailing and a campaign based on which it was received. Collected statistics and ready reports will allow to estimate efficiency of the waged campaigns and the used channels of lead generation.

System cultivation of requirements

The trigger campaign traces events in the human lives testimonial of interest or presence of requirement at it. At emergence of such business moment, for example, at registration of the visitor on the website, a system starts a branched chain of communications according to the schedule. At successful passing of process of cultivation a system generates a lead for further work with it.

The managed conversion of leads

The marketing purpose — not in generation of leads, and in generation of the correct leads bringing the greatest number of orders and the closed transactions. The powerful tool for receiving such analytics is the end-to-end funnel of leads. The funnel provides data on conversion of leads by channels of attraction at each stage of work: from identification to the satisfied requirement.

2016

bpm’online marketing 7.8

This version of bpm'online marketing is complemented with a number of tools for the organization of the most effective marketing campaigns:

• The marketing calendar will simplify planning of complex campaigns and the analysis of their results.
• Development of the universal cloud connector of mailings will lower load of the main bpm'online application, will provide sending letters through new provider UniOne and also will allow to be integrated quickly with other email mailings providers.
• Flexible mechanisms of setup of scoring * will allow to estimate readiness of a lead for purchase and also to configure any scoring cards, depending on model of your business.