Addreality Player

The Addreality Player platform is intended for creation and centralized operation by Digital Signage on screens, interactive surfaces, videowalls and the musical equipment. Addreality Player also collects data on audience and analyzes advertizing efficiency. Version 2.0.165 is optimized under mobile devices and tablets and now is submitted to Google Play.

Addreality Player manages broadcasting devices from a personal account, automatically customizing their operating system. The platform provides storage of advertizing content and its caching to provide uninterrupted broadcasting in case of loss of communication with the Internet and a personal account. For optimal work of advertizing the platform in the mode of the booth blocks unauthorized attempts of an exit from the program, system windows, pop-up banners and other elements of the operating system of devices of broadcasting and also sends statistics about reproduction of contents from cameras on the equipment.

The Addreality platform is intended for centralized operation by any digital installations: digital-show-windows, board, signs, interactive booths, systems of self-service, tablets of sellers. In the Addreality platform unique technologies of sex determination and age, video and WiFi-analysts are built-in. They allow to target very precisely content and to define its efficiency in real time.

How it works? The visitor approaches advertizing or information interactive installation. His gender and age are defined in real time then the corresponding advertizing or information message is offered. Also through Addreality it is possible to carry out instant questioning and to receive comments, to control information and advertizing campaigns not only within one premises, but also in geographically distributed points and also to solve unevident marketing problems, for example: reveal on wi-fi of loyal clients and include them in lists of addressed mailing of special offers.