Digital Signage projects

Digital Signage is a hardware and software system (the equipment and software), content (advertizing filmlets and declarations) and the Internet integrating everything in a single system.

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Digital Signage is the modern instrument of marketing, an effective alternative to traditional methods of drawing attention of audience. A system helps to influence audience on target groups and also to expand media presence. Basic purpose of a system – distribution of advertizing and information (demonstration of news, a weather forecast, currency rate), internal communications (corporate news, training, motivation), impact on target audience at the time of the choice of goods or service, the report of necessary information to specific segments, promotion of a brand, formation of an individual image in the opinion of clients, the help in orientation.

Scheme of work Digital Signage

On screens information of different character can be displayed:

• reference information (operation mode, cost, etc.);
• internal information (declarations, birthdays of employees, tenders, etc.);
• socially significant information (weather forecasts, traffic jams, etc.);
• entertaining information;
• professional advertizing;
• directories of goods (on touch screens).

In composition:

Equipment

• professional displays;
• mediaplayers (pass computers);
• server.

Software:

• the program of reproduction of advertizing and information content (is established on mediaplayers);
• the management program for a promotional and informational system (the foundation of all system is laid on the server, it allows to manage screens and content – to control work of all system and each screen, to manage remotely it, to create, change and load new content).

Content:

• everything that is displayed on screens. Content can consist of the text, images, animation, video, dynamic elements in any combination.

Data network (LAN, WiFi, 3G):

• at any type of a data network compulsory provisions are sufficient capacity and reliability that useful information (content) and management signals were delivered to destination immediately.

Main advantages of Digital Signage:

• Cost reduction, increase in sales volumes. The advertizing efficiency sharply increases since she instantly adapts under the certain time of day, needs of buyers passing the states of affairs in the company: special offers, actions, a goods remaining balance in a warehouse, etc.
• Increase in efficiency of personnel. Customer service quality improvement. The client himself can look at information necessary for it on the display, without addressing the employee of the company while the employee can service other visitor.
• Possibility of display of any information type. Dynamic videos, presentations, web pages, animation, statics, etc.
• Independence of advertizing agencies and printing houses. Terms of start of advertizing campaigns - of 15 minutes. If necessary to change information in the advertizing image or a roller it is enough to make changes to a template (via the web interface), and new information will be displayed on all screens in several seconds. Need to spend money for printing of booklets, leaflets and newsletters disappears: digital templates it is possible to use a set of times for creation of new relevant advertizing messages.
• Centralized control system and reportings. It is possible to create the schedule of broadcasts of any degree of complexity, to react quickly to events, to quickly adjust or change content.