Ulmart organized the system of representation of goods in the suburban center of execution of orders

On March 20, 2017 the AUVIX company announced system implementation of the class Digital Signage in suburban center of execution of orders "Ulmart of Pulkovo".

Project Tasks

To space of halls of the centers of execution of orders in Ulmart company impose high requirements. "Ulmart of Pulkovo" is the center of self-service and number of employees in the hall is minimum therefore all necessary information should be easily accessible, a content management system - effective and convenient in operation.

Advertizing Ulmart, (2014)

Project Progress

Development and deployment of Digital Signage are executed on the basis of the software of NDS PADS4 by a team of specialists of AUVIX and the customer. For creation of a system professional high-performance displays of LG were used, pass the NUC Intel PC on the Intel processors Core and a switching equipment of Extron company.

PADS4 is integrated with the ERP system of the customer on the SAP platform and creates the corresponding dynamic table of orders, displays information on screens which number is automatically determined depending on a pica of sales. On free displays information and advertizing content depending on popularity of goods is shown.

For increase in the involvement of buyers image solutions are created and ready to use:

• the panels for online sale of air tickets stylized under a board of a departure of runs
• the videowall, for assessment by clients of the project of kitchen in scale 1:1.

Project Results

One of the principles of work of Ulmart is the format of sales allowing to minimize operating costs to provide the fair prices on goods. At the same time much attention is paid to maintenance of service at the high level. We achieved desirable result – the created system solves a problem of informing, navigation and involvement of clients and is active element of the organization of effective information space. Igor Kuzmenko, director of management of a product and sales "Pleysa and coupons" Ulmart companies

Recently we observe the systematic growth of popularity of the Digital Signage systems in the Russian retail: market leaders even more often use digital mediums for communication with audience as digital technologies allow to draw attention, to convey information and key messages to consumers. In the western market similar technologies proved for a long time the efficiency therefore we expect that our clients will also implement more actively the advanced solutions. Alexander Pivovarov, head of department of development and deployment of AV solutions of AUVIX