Konfael completed implementation of individual marking for "serialization"

On April 17, 2017 the Konfael group and the resident of an IT cluster of Skolkovo Foundation announced the AuthenticateIt project completion of implementation of individual marking for "serialization".

Corporate network Konfael (2017)

Project Results

Implementation of individual goods marking allowed to create absolutely transparent card of events at which the temporary costs arising during the work of the previous schemes will be minimized, and after insignificant time are reduced to zero. In other words, products time available for delivery from a point And in a point of B will depend only on the speed of movement of transport, and customs and quarantine control will be exercised in a semi-automatic mode.

"For our factory cooperation with AuthenticateIt is really big event. For the last 16 years of Konfael took a unique position in the market of the Russian sweets, having become the most successful producer of gifts from elite chocolate. We make a huge number of the exclusive sweet souvenirs which do not have analogs in the world. And, it seems to us, today for Konfael the ideal moment for an exit to international markets came. Cooperation with AuthenticateIt – the first big step in this direction". Irina Eldarkhanova, Chairman of the board of directors of Konfael Group

"The innovation of the technologies of traceability and digital marketing offered by us is worthy the highest quality of really bonus products which are released under the Konfael brand. We will be grateful to our new partner for an opportunity to apply the experiment on protection of authenticity, the organization of the green customs channels and control over supply chains. Also we expect very powerful effects for business of Konfael from use of marketing tools and our mobile applications of AuthenticateIt and Shping which will allow to work from far away densely with foreign target audience, to analyze demand and to affect behavior of buyers thanks to the bonus system and scenarios of gamification". Evgeny Srednyakov, partnership director and clients of the AuthenticateIt project

"Technologies of residents of an IT cluster Skolkovo are associated with the effective business solutions allowing the companies to develop business at the expense of innovations more and more. Cooperation of the AuthenticateIt project and Konfael Group is the first and the experience, very important for Russia, showing as due to IT technologies it is possible to increase the export potential of products". Igor Bogachyov, Vice president, Chief executive of an IT cluster of Skolkovo Foundation